Interested in starting your own entrepreneurial journey in health and wellness but unsure what to expect? Then read up on our interview with Margot McKinnon, founder of Body Harmonics, located in Toronto, Ontario, Canada.
What's your business, and who are your customers?
At Body Harmonics, we’ve spent 21 years helping people transform their lives through movement and health. Our integrated, whole-person approach to wellbeing emphasizes optimal function for all systems of the body—and the development of confidence from the inside out.
Tell us about yourself
I smashed my two worlds together when I started Body Harmonics. My graduate work in adult education coupled with movement-exercise-biomechanics training proved a powerful combination for helping people improve their physical and mental wellbeing. I set out to make optimal mechanics accessible through simple language, and it has been my mission since. Why? It helps people enjoy exercise and build an exercise habit into their day with joy. Humans are built to move, and yet a staggering percentage of us never do it. Body Harmonics is for anyone and everyone, mover or non-mover, to experience exercise as enjoyable and rejuvenating from Day 1.
What's your biggest accomplishment as a business owner?
Being committed to consistency while listening to my gut.
What's one of the hardest things that come with being a business owner?
The day you realize the helm can be a lonely place. Align yourself with a diverse group of business owners because we all share universal challenges. Different perspectives can be golden.
What are the top tips you'd give to anyone looking to start, run and grow a business today?
- Listen actively to your customers. Over 40% of the time, a business fails because people do not need or want what you sell.
- Know what cash flow is, how to track it and how to plan efficiently to build up a cushion. Roughly 30% of businesses fail because they run out of money.
- Nurture your team. Play to each person’s strengths and help people grow.
Is there anything else you'd like to share?
Think carefully about why you want to start your business. If you don’t have a compelling reason, the hard days will get you.
Where can people find you and your business?
If you like what you've read here and have your own story as a solopreneur that you'd like to share, then email firstname.lastname@example.org; we'd love to feature your journey on these pages.
Feel inspired to start, run or grow your own subscription business? Check out subkit.com and learn how you can turn "one day" into day one.