Interested in starting your own entrepreneurial journey in health and fitness but unsure what to expect? Then read up on our interview with Taylor Jackson, founder of Explore Fitness, located in Denver, Colorado.

What's your business, and who are your customers?

Explore Fitness is a personal training, small group, and remote programming business in downtown Denver, CO that gets you moving, playing, and performing better whether you're a lifetime athlete preparing to tackle the triple bypass race or a newcomer to fitness aiming to just move and feel better.

Tell us about yourself

I love to play! My grandmother lived until she was 99 because she lead a balanced, healthy life and was willing to take on challenges head on when they came her way. I strive to be like her: to stay fit in my mind, body and spirit and teach others how they can do it, too.

What's your biggest accomplishment as a business owner?

Open communication with my business partner. It's paramount to be on the same page and regularly discuss the direction of your business.

What's one of the hardest things that come with being a business owner?

The devil is in the details. When things go awry, you need to take care of it yourself or ensure that it gets done by the right person for the job. It's not always easy or clear where to start or which route to head in.

What are the top tips you'd give to anyone looking to start, run and grow a business today?

1. Complete the "5 Whys" exercise: ask yourself why you want to start this business, and for every answer, ask why again to dig deeper.

2. Identify three things that define success for you.

3. If you're going into business with someone else, or a group, finalize and sign a partnership agreement: clearly define your individual roles and clearly state what it would look like if/when someone leaves the company in the future.

Anything Else?

Maintain a "Beginner’s Mind": Treat a situation or circumstance as brand new, no matter how familiar it is to you. Keep an open mind, be okay with making mistakes, reviewing familiar ideas as though it's the first time you've seen them and noticing when your brain is taking short cuts thinking, "I already know all of this."

Where can people find you and your business?

If you like what you've read here and have your own story as a solopreneur that you'd like to share, then email; we'd love to feature your journey on these pages.

Feel inspired to start, run or grow your own subscription business? Check out and learn how you can turn "one day" into day one.