Interested in starting your own entrepreneurial journey in health and wellness but unsure what to expect? Then read up on our interview with Lindsay Stephens, founder, and CEO of Motus, located in San Francisco, CA, USA.

What's your business, and who are your customers?

Motus is an integrated physical medicine clinic focused on the goal of building long-term health and resilience via Willfulness, the exploration and pursuit of one's health and wellness goals using a whole-person approach. We care about our patients and their success, as is evident in the amount of work we point into making every touchpoint easeful for the patient. If you don't believe us, check out our reviews ;)

Tell us about yourself

We started Motus with the goal to provide the patient-centered care everyone was talking about but not actually delivering. No more insurance, no more gaps in care. We wanted to finally be able fully to prioritize the patient's goals and to take the necessary time to understand any obstacles to achieving them. Their one-stop-shop for short and long-term goals! Check out the inside Motus page for more details.

What's your biggest accomplishment as a business owner?

Being able to apply the same care and self-development to each person that walks in the door, whether you are a patient, a partner, or an employee. We are all about making everyone successful. Thriving collectively!

What's one of the hardest things that come with being a business owner?

Anticipating the changing needs of our patients and ensuring we are always supporting them in their goals the best we can. This directly feeds into our business strategies and goals, and especially since the pandemic, it has been even harder to know what people need and harder yet how to deliver it.

What are the top tips you'd give to anyone looking to start, run and grow a business today?

  1. Be ok with failure. You won't always get it right, but if you are willing to try and adjust, you will eventually figure it out.
  2. Don't give up on your lofty goals. If you started something because you believe in it, don't let anyone water that vision down. It is way too easy to take the path of least resistance. Forging your own path is always the hardest, but those that stay the course can build and change our world for the better.
  3. Self-care! Be sure you are making time for yourself, including time off. It is easy to forget this but having time to reset is key to making better decisions and staying focused on your goals.

Where can people find you and your business?


If you like what you've read here and have your own story as a solopreneur that you'd like to share, then email; we'd love to feature your journey on these pages.

Feel inspired to start, run or grow your own subscription business? Check out and learn how you can turn "one day" into day one.