Interested in starting your own entrepreneurial journey in fashion but unsure what to expect? Then read up on our interview with Erin Gehring, owner of More Than Style, LLC, located in Central Ohio, OH, USA.
What's your business, and who are your customers?
My business is More Than Style, LLC. We offer wardrobe styling and personal shopping services to create outfit solutions for busy women. Our clients are confident, high achievers who value feeling their best. They know that feeling their best leads to doing their best and believe that looking great in clothing is one of many aspects of self-care.
Tell us about yourself
I am most inspired when I work with a client and see their body language visibly shift because we've found an outfit that genuinely reflects their personality. I love to really get to know my clients. Once I understand who they are and what is important to them, then I work to create a wardrobe that meets their lifestyle needs and expresses who they are. It is fun to see how clothing can impact a person's spirit. It really is so much More Than Style.
What's your biggest accomplishment as a business owner?
My biggest accomplishment as a business owner is that I started. I always envisioned owning a business, but I really had no idea what it would be. Through a series of seemingly insignificant conversations, I realized that my love for clothing, experience in corporate retail, and desire to help people could be a business. I created the vision, and I took action.
What's one of the hardest things that comes with being a business owner?
One of the hardest things is to persevere on the days when it feels lonely and hard. It can feel like working really hard for no return and quitting would be easier. I have to remind myself of the joy of creating an experience that my clients appreciate. Knowing that the hard days will lead to more joyful days.
What are the top tips you'd give to anyone looking to start, run and grow a business today?
The first is to get support. Connect with other entrepreneurs. I found a few groups really early on that have made all the difference in my journey.
The second is to be wise with your time. Keep regular business hours and hold yourself accountable. Some enter entrepreneurship because they want flexibility. The flexibility is great, but it still requires time, effort, and energy.
Thirdly take time to reflect, review, and revise. I'm constantly evaluating the outcomes, my effort, and my fulfillment to refine my business model and establish best practices.
Where can people find you and your business?
If you like what you've read here and have your own story as a solo or small business entrepreneur that you'd like to share, then please answer these interview questions. We'd love to feature your journey on these pages.
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