Interested in starting your own entrepreneurial journey in personal development but unsure what to expect? Then read up on our interview with Jeneé Murphy, founder of More Than Money LLC., located in Richmond, VA, USA.

What's your business, and who are your customers?

I'm a Financial Life Coach serving new millennial entrepreneurs who are building wealth for the first time. My background is in Accounting and Financial Planning, and I specialize in money management for service-based businesses. I am 100% virtual and offer DIY (Do It Yourself) and DWY (Done With You) services to help new business owners implement systems for their bookkeeping and organize their finances so they can create a plan to get out of debt.

Tell us about yourself

My passion for the work that I do is inspired by my father losing everything within a few years of me turning 17 years old, from the family Mister Softee business to both pieces of real estate we owned in New York City (a 3 level multi-family property in Corona, Queens and our personal residence, a mother/daughter property in East Elmhurst, Queens) along with all of our investment assets including mine and my brother's college fund. He had a CPA and an insurance agent that he met with once or twice a year, but not a trusted advisor to help him make the right business decisions and understand the impact it would have financially.

What's your biggest accomplishment as a business owner?

Helping the owner of a child care center/daycare facility whose family I knew personally increase her salary by over $100K just by advising her on how to allocate her business income based on revenue. What made this so special was that I developed a strong bond with her two oldest girls. They would want to stay over at my house on the weekends when they were just 5 and 6 years old and always had a fun time at Ms. Jeneé's house. Knowing how the additional income could help her family, those girls that I grew to love, solidified why I do what I do.

What's one of the hardest things that come with being a business owner?

Realizing that I can't serve everyone. In the financial space, people have questions and needs across the board. Depending on your background (mine is in Accounting and Financial Planning), you may have an answer for them, even if it's not something you specialize in specifically.

Understanding where you're the most knowledgeable and where you can have the most impact and only focusing on that is hard, especially when your heart is to serve and help people.

What are the top tips you'd give to anyone looking to start, run and grow a business today?

  1. Start with the end in mind. However you see yourself serving in your business in the long run, start with what you know and grow from there.
  2. Don't despise humble beginnings. Start where you are with what you have. Early on, I was so focused on hitting certain milestones and got disappointed when I'd fall short. Now I've learned to pace myself, use every experience as a learning opportunity, and just enjoy the journey.
  3. Choose a business model that supports your lifestyle. There's nothing worse than building a business you'll eventually grow to resent or hate because you created another job for yourself. Consider what's important to you, how you'd like to spend your time, and build the business around that vs. changing your life to accommodate the business. It is possible to create a life you love; it just takes some time to do.

Where can people find you and your business?


If you like what you've read here and have your own story as a solopreneur that you'd like to share, then email; we'd love to feature your journey on these pages.

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