Interested in starting your own entrepreneurial journey in business development but unsure what to expect? Then read up on our interview with Hajar El Banani, Founder of MORCA Business Consulting, located in Toronto, ON, Canada.

What's your business, and who are your customers?

My name is Hajar El Banani, MSc, PMP based in Toronto, Canada, and the Founder of MORCA Business Consulting Inc. I am a Tech consultant and performance coach. I worked in technology for 13+ years in Europe and North America as a software engineer, project manager, and entrepreneur, and now leading my own consulting and coaching practice. I am affiliated with the Proctor Gallagher Institute, led by the legendary Bob Proctor.

Our mission is to help tech leaders, executives, entrepreneurs, and startup founders scale up in high-pressure and competitive industries through transformative best practices and effective use of time.

Tell us about yourself

I started my consulting company during the first pandemic lockdown, and it was a bit blizzard and unusual at this time to quit a 9 to 5 job and start a business. My passion for technology, leadership, and growth fuel my daily motivation. I simply love implementing new ideas, inspiring, and helping people grow.

What's your biggest accomplishment as a business owner?

A happy client, every project delivered and closed, and every new contract signed are all big accomplishments for me.

What's one of the hardest things that come with being a business owner?

Dealing with the economic, market, and geo-political uncertainties makes the business scaling-up process a bit challenging.

What are the top tips you'd give to anyone looking to start, run and grow a business today?

  1. Have a clear and detailed business plan and financial plan.
  2. Know your market, and understand your customer journey.
  3. Have a burning desire and passion for what you do; that will motivate you to keep going no matter what.

Where can people find you and your business?


If you like what you've read here and have your own story as a solo or small business entrepreneur that you'd like to share, then please answer these interview questions. We'd love to feature your journey on these pages.

Turn your craft into recurring revenue with Subkit. Start your subscription offering in minutes and supercharge it with growth levers. Get early access here.