Interested in starting your own entrepreneurial journey in food and beverage but unsure what to expect? Then read up on our interview with Besart Astafa, Founder of Mooliss Vegan Cheese, located in New York, NY, USA.

What's your business, and who are your customers?

We are a plant-based cheese company that produces cheese for pizzerias and restaurants.

Tell us about yourself

As a VP of Sales, I’ve always been motivated by creative projects, teamwork, and being able to draw a connection between my efforts and the organization’s bottom line. One of the things I loved about my last job was witnessing the results of our team’s campaigns and watching as the leads we nurtured became customers.

What's your biggest accomplishment as a business owner?

Helping over 600 Pizzerias survive the pandemic due to affordable vegan cheese.

What's one of the hardest things that come with being a business owner?

Every day there will be new challenges and obstacles to deal with. Business is never predictable, no matter how prepared you are.

What are the top tips you'd give to anyone looking to start, run and grow a business today?

  1. Analyze your competition.
  2. Get clients or customers lined up.
  3. Get organized.

Where can people find you and your business?


If you like what you've read here and have your own story as a solo or small business entrepreneur that you'd like to share, then please answer these interview questions. We'd love to feature your journey on these pages.

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