Interested in starting your own entrepreneurial journey in health and wellness but unsure what to expect? Then read up on our interview with Jason White, Clinical Director of Momentum SportMed and Wellness, located in Toronto, ON, Canada.

What's your business, and who are your customers?

Momentum SportMed and Wellness is located in College Park, Toronto, ON. We focus on promoting and preserving peak health and well-being for our clients. Our mission is to mend injuries and prevent them from reoccurring with the aim of continually boosting the forward momentum needed to ensure success throughout your treatment and beyond.

Our team of therapists and clinicians provides an interdisciplinary circle of care specially designed for your needs. With a focus on primary care, injury prevention, wellness, and rehabilitation, our services will allow your body to move more efficiently. Momentum SportMed and Wellness relies on evidence-based practices to deliver a full in-depth assessment and evaluation of your needs, injury diagnosis, and rehabilitation protocols, as well as patient education, injury prevention, and a holistic wellness and medicine approach.

We will find and treat the root cause of your injury. We will work with you to correct imbalances and dysfunctions that can be caused by overuse of certain parts of your body, poor posture, sports, or work conditions. Our therapists bring expertise that inspires our clients to achieve better health by facilitating their safe return to sports, work, play, and other activity while promoting active living and a healthy lifestyle. Our services will allow your body to move more efficiently.

Tell us about yourself

Momentum SportMed and Wellness is an Athletic Therapist and RMT-owned and operated Sports Medicine Clinic. My passion is in working with athletes. Whether it is amateur, professional, weekend warriors, or the occasional active individual, we are all athletes as a long-time elite-level swimmers, when younger, and now as a Masters Swimmer. Being an athlete allowed me to understand the physical, emotional, and psychological demands that sport places on an athlete and enabled me to be more effective in treating the athlete as a "whole client." We are all athletes, and injury is an injury. The fact that we can see progressions in the client's health from pain and restricted joints to increased mobility, improvements in day-to-day functions, and reduced to pain-free is priceless.

What's your biggest accomplishment as a business owner?

Well, to date, surviving COVID. Momentum SportMed and Wellness opened its doors in February 2020, right in the middle of the pandemic and Ontario's "Stay at Home" Order. I want to say that if I survived COVID, I could survive anything.

What's one of the hardest things that come with being a business owner?

Managing employees and Contractors are a constant little struggle. However, with no formal business education, navigating through the Marketing and Advertising realm is constantly a work in progress. Branding and awareness have been the most difficult since I opened during the pandemic, and still, to date, the downtown core has not returned back to the office. Having to use alternative methods such as FB, IG, and TikTok to promote has been a learning curve and time-consuming for such a low return on investment.

What are the top tips you'd give to anyone looking to start, run and grow a business today?

  1. A good full, proof detailed business plan.
  2. A great network of other business professional's who can coach and mentor you.
  3. Every little detail matters. It may not seem that important at the beginning, but it makes a huge difference in the latter one. Choose your space and contractors and build what you had imagined. Your business is a reflection of you.

Is there anything else you'd like to share?

Enjoy Life. Money is only money. It comes and goes. Work. Play. Live.

Where can people find you and your business?

Website: https://www.momentumsportmed.ca/
Facebook: https://www.facebook.com/momentum.sportmed/
Instagram: https://www.instagram.com/momentum.sportmed

If you like what you've read here and have your own story as a solo or small business entrepreneur that you'd like to share, then please answer these interview questions. We'd love to feature your journey on these pages.

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