Interested in starting your own entrepreneurial journey but unsure what to expect? Then read up on our interview with Heather L., Founder of Mom-Thoughts, located in Maryland, USA.
What's your business, and who are your customers?
Mom-Thoughts offers a large collection of resources for new moms, including tips, jacks, product reviews and recommendations, and a growing selection of free and for-purchase printable products! The website includes seven (7) key categories: Babies, Toddlers, Preschoolers, Family Life, Pregnancy & Postpartum, Selfcare For Moms, and our Printable Shop.
At Mom-Thoughts, I want to provide a judgment-free space where new moms can explore areas of motherhood without feeling shamed or insecure about their parenting choices or parenting styles. Whether you're expecting your first baby, struggling through the newborn phase, or caught in the toddlerhood tornado, you'll find an abundance of resources available to you at mom-thoughts.com. Some of our top articles are: How To Survive A Road Trip With Toddlers, Unique One-Syllable Girls Names, Realistic Chores For Toddlers, Returning To Work After Maternity Leave and Special Daddy Daughter Date Ideas. Readers also LOVE our Toddler Chore Chart and Toddler/Preschooler Daily Learning Calendar!
Tell us about yourself
After college, I took the big leap into Corporate America. I've gained a lot of great experiences, skills, and friends throughout my career, but when I became a parent, I wanted something more. Something of my own. My mother and father passed away when I was younger, so I, unfortunately, did not have them around when I became a mom. With each new phase of motherhood, I so often find myself wishing I could reach out to them for advice and not quite knowing where to turn. That's what inspired me to create mom-thoughts.com. I wanted to provide a resource to people who didn't have anyone to guide them through motherhood or people who perhaps just needed an extra resource at their fingertips.
What's your biggest accomplishment as a business owner?
I consider my biggest accomplishment to be the simple fact that I started the business. Self-Confidence is something that I struggle with, so that was a really big step for me. Over the past couple of years, I've taught myself how to build a website from scratch, and conduct strategized keyword research, craft helpful and keyword-optimized blog posts, grow an email subscriber list, do social media marketing, and more. I've also created my first for-purchase digital products and grew my website page views by 215% this past year.
What's one of the hardest things that come with being a business owner?
One of the hardest things that come with being a business owner is not giving up when things get overwhelming. Sometimes you may not reach your goals, and sometimes it can even feel like you're moving backward. It can be really discouraging in those times, and it can get tempting to throw in the towel, but you have to just keep pushing on. When you face challenges as a business owner, the task of solving those challenges falls on you.
What are the top tips you'd give to anyone looking to start, run and grow a business today?
- JUST START! Don't get stuck in the research and planning phase forever. You can stay stuck in that place for years or even a lifetime. Just start! So much of it you will figure out along the way. The sooner you start, the sooner you'll REALLY start learning, and the sooner you'll grow and reach those big goals.
- BE ORGANIZED. Get yourself a good daily planner, and organize your days, weeks, and months as best you can. You should have at least a general plan and schedule going into each day to ensure you get things accomplished efficiently.
- SET AMBITIOUS BUT REALISTIC GOALS: In my opinion, setting goals is crucial to success. It gives you something specific and tangible to work towards. If you know exactly WHAT you're working towards, the HOW to get there will be a lot easier to figure out. It also serves as some strong motivation to keep working hard. Use your planner or other tools to document and track your goals. While you should be ambitious, you'll want to ensure to keep your goals realistic as well. If you set unrealistic goals that you'll never be able to actually reach, it will have the opposite effect and be incredibly de-motivating.
Where can people find you and your business?
If you like what you've read here and have your own story as a solo or small business entrepreneur that you'd like to share, then please answer these interview questions. We'd love to feature your journey on these pages.
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