Interested in starting your own entrepreneurial journey in personal development but unsure what to expect? Then read up on our interview with Susan Fowler, Founder of Mojo Moments, located in Poway, CA, USA.

What's your business, and who are your customers?

Mojo Moments is a global consulting and training community of channel partners providing scientifically sound and field-tested solutions, products, and services to transform leaders and organizations. We develop learning journeys to teach leaders at all levels how to develop the psychological sense that promotes optimal motivation, human flourishing, and exceptional performance.

Our ever-expanding network includes partners in the U.S., Canada, Romania, Poland, Russia, The Netherlands, Israel, Australia, China, Thailand, and Malaysia.

Tell us about yourself

Almost 45 years ago, this meat-loving carnivore became a strict vegetarian overnight. Family and friends were amazed, asking about my discipline and willpower. Even I was surprised by my response: I haven't needed discipline or willpower. I just stopped eating meat. Intrigued, I began my search to understand the motivation behind my transformation. Why was I able to change my behavior by becoming a vegetarian but struggle to lose weight, stop a habit, or start a new one?

My quest led me to the extraordinary research community led by Dr. Edward Deci and Dr. Richard Ryan, the fathers of intrinsic motivation and Self-Determination Theory. My books, based on the practical application of their research, are bestsellers, translated into 14 languages.

Over the past two decades, I've had the privilege of refining the application of motivation science worldwide and in Fortune 50 companies to small organizations in almost every industry. The Spectrum of Motivation model and our framework for teaching motivation as a skill improve the quality of life and work for thousands through our product line and global partner network.

What's your biggest accomplishment as a business owner?

If the old adage is true that like attracts, I'm enormously humbled by the leadership team drawn to serve the Mojo Moments' mission. We hail from four countries and five time zones. We bring a variety of strengths and perspectives but are all dedicated to teaching leaders and individuals how to achieve sustainable high performance while flourishing. I am thrilled with our international perspective because we teach universal truths about human nature and motivation.

What's one of the hardest things that come with being a business owner?

A fellow business owner shared the moment he realized he was an entrepreneur. Within one 24-hour period, he'd experienced the high of knowing his company would set the world on fire and the absolute panic of realizing he had the responsibility for the livelihoods of people who had risked everything to join him. I must indeed be an entrepreneur because I experience that dichotomy of optimism for the meaningful work we do and genuine concern for not failing the people who left good jobs to join our mission.

What are the top tips you'd give to anyone looking to start, run and grow a business today?

  1. If good people are willing to take a risk to be part of something they deem meaningful and valuable, take the risk to embrace them. At the end of the day, people are not your greatest asset. They are your company.
  2. Remember that all of us are smarter than one of us. I get emotional when our team comes together to tug at problems, explore possibilities, make decisions, and come to creative solutions that I would never have come to alone.
  3. Focus on building an infrastructure that supports a solid go-to-market strategy that scales as you grow. Don't think, 'well, we'll deal with all that organizational stuff when we're bigger.' You won't get bigger without initially thinking about workflow, roles and responsibilities, and financial issues. If you do manage a sudden growth spurt, the chaos and opportunity loss is greater for not having planned in advance. It's not the fun stuff, but it empowers the fun stuff!

Is there anything else you'd like to share?

I started my business at 70 years old. I never intended to be an entrepreneur—in fact, I actively dismissed the possibilities. But when people approached me to go into business because they wanted to promote my work, I realized we could build something together. My "exit strategy" is to give my company to my partners so they can build on my work's legacy but, more significantly, create their own.

Where can people find you and your business?


If you like what you've read here and have your own story as a solo or small business entrepreneur that you'd like to share, then please answer these interview questions. We'd love to feature your journey on these pages.

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