Interested in starting your own entrepreneurial journey in health and wellness but unsure what to expect? Then read up on our interview with Jenny Rider, founder of Modified U, located in Edmonton, AB, Canada.

What's your business, and who are your customers?

We are a health and wellness business based in Edmonton, Alberta, but we also provide services across all of Canada. Our main customer base is for individuals searching for true lifestyle changes both with their nutrition and general everyday life habits. We teach clients to truly love themselves in every way, as that is truly the number one key factor to making a positive change in your health.

Whether that be with customized meal plans or life coaching, we do anything and everything to help our customers achieve their health goals in every way.

Tell us about yourself

I am a Holistic Nutritional Consultant and founder of Modified U. I first started getting interested in nutrition ten plus years ago when I took a look at my own diet and lifestyle. I wanted to change how I ate and "lived" on a day-to-day basis but had no knowledge of how to do that in any way. One day I decided to enroll myself into the Holistic Nutrition Program to really educate myself and understand my own health in a different way. Since I completed the program and got my diploma with distinction, I decided that I would try to help as many people as I could to feel their absolute best through a different way of thinking and eating with health and nutrition.

Since then, I have chosen every day to live by what I have learned and believe now with nutrition. My new lifestyle has changed every aspect of how I feel on the inside and outside. Every day it's a choice I make to truly eat amazing, healthy, and wholesome foods and live an active lifestyle that makes me feel and look amazing!

What's your biggest accomplishment as a business owner?

My biggest accomplishment since starting this business is seeing how much I help my clients. There is nothing more rewarding than to know that I have helped someone with their health and lifestyle goals. It is extremely important that I give back and support other people in need, so for every client I have, I donate a portion to a charity in need. To me, this is a major accomplishment as to be able to give back is so important to me.

What's one of the hardest things that come with being a business owner?

One of the hardest things about being a business owner in this industry for me is having that desire to want to help everyone. I have to take a step back sometimes and know my success is measured based on how I choose to see that success.

What are the top tips you'd give to anyone looking to start, run and grow a business today?

The most important tip I would give to anyone looking to start a business today is that you have to fully and truly love and enjoy what you do and believe in what you're doing in your heart. Many may have tips on finances or technical sort of tips, but I truly believe that if you love what you do and are passionate about it, your business will succeed and grow and be everything you want it to be.

Is there anything else you'd like to share?

One thing to note about Modified U. We care more about helping people with their health so much that even if you can't financially afford to get the help or nutrition advice, we still try to help in any way we can regardless. My passion and love for nutrition go above anything else.

Where can people find you and your business?


If you like what you've read here and have your own story as a solopreneur that you'd like to share, then email; we'd love to feature your journey on these pages.

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