Interested in starting your own entrepreneurial journey in business development but unsure what to expect? Then read up on our interview with Bhoomi Pathak, Co-Owner of Mirasee, located in Montreal, QC, Canada.
What's your business, and who are your customers?
Mirasee Inc. provides training and coaching about online courses and business growth to coaches, consultants, and other expertise-based entrepreneurs. In recent years we've also expanded to offer software tools that they use in their business and implementation services. We serve a global audience with a very strong US, Canadian, and UK presence.
Tell us about yourself
After 10 years in corporate consulting and finance, I joined Mirasee in 2013 as a co-owner. I am responsible for putting in place teams, structures, processes, and execution capabilities that enable us to continue growing our impact. An example of that is our brand new MIST Digital initiative (https://mist.rocks), where we help coaches and consultants implement their growth and marketing strategies. What excites me about work is our focus on helping entrepreneurs achieve results in their businesses. We have created really awesome programs and service offerings that really meet the needs of so many coaches and consultants who are looking to grow their businesses using online marketing and online courses.
What's your biggest accomplishment as a business owner?
It's the culture we have created on our team. You can learn more about it here: https://mirasee.com/about-us/.
What's one of the hardest things that come with being a business owner?
Managing the anxiety around uncertainty related to navigating the financial ups and downs, so the decisions are made with our best insights and creative ideas vs. short-term focus/ tunnel vision that anxiety and stress created.
What are the top tips you'd give to anyone looking to start, run and grow a business today?
- Have a vision of what makes YOU different from your competition. What are some things you see happening in your industry/line of work that frustrate you and make you go, 'it doesn't have to be this way - wouldn't it be better if instead...'. The differentiation you come up with has to meet these three criteria: it's hard to replicate by competitors, you can deliver it, and clients would be willing to pay for it.
- Once you have the differentiation, validate that your clients are resonating with it; they trust you to deliver on the differentiation and are willing to pay at least a sustainable rate for your services.
- Double down on investing in and focusing on your expertise, whatever that is, because the better you are, the more rates you can charge, the more clients you can wow, and the more positive word of mouth will drive your business. If you can afford it, get help on the marketing side of things like your online presence, copy your LinkedIn profile, or your core offers. You would be surprised at how quickly these investments pay off both in terms of saving you time but also in getting clients.
Where can people find you and your business?
If you like what you've read here and have your own story as a solo or small business entrepreneur that you'd like to share, then please answer these interview questions. We'd love to feature your journey on these pages.
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