Interested in starting your own entrepreneurial journey in pet care but unsure what to expect? Then read up on our interview with Ji Khalsa, Founder of Midwoofery, located in Santa Fe, NM, USA.

What's your business, and who are your customers?

I provide evidence-based education and business support for responsible dog breeders.

Tell us about yourself

I've been breeding for over 30 years and have a background in scientific research management. I love raising puppies, helping others do so responsibly, and teaching. This is my dream job.

What's your biggest accomplishment as a business owner?

All of the breeders I help and all of the puppies I help through those breeders.

What's one of the hardest things that come with being a business owner?

I'm a sole proprietor so wearing all the hats is the hardest.

What are the top tips you'd give to anyone looking to start, run and grow a business today?

  1. Do what you love.
  2. Do it in the spirit of serving the people you want to connect with.
  3. Don't listen to the nay-sayers.

Where can people find you and your business?


If you like what you've read here and have your own story as a solo or small business entrepreneur that you'd like to share, then please answer these interview questions. We'd love to feature your journey on these pages.

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