Interested in starting your own entrepreneurial journey in mental wellness but unsure what to expect? Then read up on our interview with Michelle Montero-Caicedo, Founder and CEO of Turning Point Mental Health Center, located in Plantation, FL, USA.

What's your business, and who are your customers?

Turning Point is a hybrid of a private practice and a Medicaid Community Mental Health Center. Our customers are individuals seeking support and assistance to improve their mental health and live more fulfilling lives.

Tell us about yourself

I was born in Queens, NY, to immigrant parents from Bolivia and Ecuador. I moved to Miami in 1984 and never left! I now enjoy living and working in Broward County. As far as I can remember, I found human behavior fascinating, such as watching how some people could easily interact with others while others struggled to communicate their needs. I was curious as to why that was.

I earned a Bachelor's degree in Psychology from Florida International University and then attended Nova Southeastern University, where I received a Master's in Science with a concentration in Mental Health Counseling. I am motivated every day by the passion of the Turning Point team. The clinicians are caring and competent, and our administrative support team is phenomenal! We are so fortunate.

What's your biggest accomplishment as a business owner?

I would say materializing my dream of having a mental health practice. I'm also proud of creating and developing a business without the need for outside investors and never having losses in the business. It has been a true blessing.

What's one of the hardest things that come with being a business owner?

Having to adjust to the many changes at every level. Examples include changes in insurance ownership and processes, policy changes regarding mental health, and also keeping up with marketing strategies and competitors.

What are the top tips you'd give to anyone looking to start, run and grow a business today?

  1. Don't get into a business industry that you don't know enough about.
  2. Don't get into a business that you're not passionate about.
  3. Make sure that you are incorporating self-care into your life. Otherwise, you will burn out!

Where can people find you and your business?


If you like what you've read here and have your own story as a solo or small business entrepreneur that you'd like to share, then please answer these interview questions. We'd love to feature your journey on these pages.

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