Interested in starting your own entrepreneurial journey in coaching but unsure what to expect? Then read up on our interview with Michelle Doan, Founder of Rising Tide Coaching and Consulting, located in Brooklyn, NY, USA.

What's your business, and who are your customers?

Rising Tide is a coaching and HR/people ops consulting organization. We work with companies and orgs of all sizes and individuals across the country. We love to work with progressive organizations that want to make the world better in whatever way they can. Similarly, we typically work with individuals who are passionate about making a difference in their communities by honing the gifts they have to offer.

For organizations, Rising Tide works to help leaders adapt to the demands of the shifting workforce and create long-term strategies to become truly inclusive leaders. We also provide HR/people ops consulting services in org design, change management, learning and development, DEIB, and talent acquisition.

For individuals, we provide coaching services for folks looking for help figuring out a new career (including offer negotiation) or thinking through issues at a current workplace, including those who are navigating their first time in a manager or leader role.

Tell us about yourself

I have worked in HR and people ops for almost 15 years for companies across tech, retail, real estate, healthcare, education, and consulting. I've seen firsthand what having a supportive coach/partner in your corner can do for your self-confidence and performance, so I have always worked towards making that the cornerstone of my career.

In service of that, I graduated from New Ventures West's Professional Coaching Certification program in 2019 and provided pro-bono coaching services to BIPOC not-for-profit professionals while working full-time. In January 2022, I made the leap to start Rising Tide, and I'm so glad I did! Seeing my clients grow and thrive has been so exciting, and I can't think of a better way to spend my time and energy.

What's your biggest accomplishment as a business owner?

Seeing the impact of my work on clients: I've seen clients feel more confident in chasing opportunities, negotiating, leading projects, and being more of who they are.

What's one of the hardest things that come with being a business owner?

The balance between providing services and business development! I always want to cultivate new relationships to build my business, but I also want to make sure to preserve time to be there for all my clients.

What are the top tips you'd give to anyone looking to start, run and grow a business today?

  1. Don't be afraid to ask for help! You don't have to know everything, and plenty of folks want to share their expertise.
  2. Create a pricing strategy that works for you and get feedback.
  3. Say yes to opportunities - you never know where they will lead!

Where can people find you and your business?


If you like what you've read here and have your own story as a solo or small business entrepreneur that you'd like to share, then please answer these interview questions. We'd love to feature your journey on these pages.

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