Interested in starting your own entrepreneurial journey in health and wellness but unsure what to expect? Then read up on our interview with Michael Greenspan, owner of Massage Revolution's Back And Neck Relief Center, located in Manhattan Beach, CA, USA.

What's your business, and who are your customers?

At Los Angeles’s premier massage center for serious pain relief, you instantly relax and eliminate stress while you get rid of aches and pains, improve posture, and increase joint mobility and flexibility. For 16+ years, our mission has been to help people live healthier lives with less pain, without drugs or surgery.

We are LA’s #1, leading massage center and massage therapist team for lasting relief, with 45+ world-class massage therapists doing 2000+ massages/month. Owned by Los Angeles's leading Neuromuscular Massage therapist to select and hire only the best, we have the world's largest and most skilled Neuromuscular Massage team to fight your aches and pains! And, 99% PPO insurance is accepted to save people a ton of money!

Tell us about yourself

Massage Revolution’s Back & Neck Relief Center’s mission is to help more people live pain-free, feel better, and improve the quality of their lives with elite quality bodywork and exceptional customer service. I started this as a family business established in 2003, Massage Revolution provides you with high-quality, affordable massage, so you’re able to get the relief and relaxation you need. I oversee all hiring and quality control, so you experience the only top talent and elite massage and bodywork.

I have been the leading Neuromuscular Therapist in Los Angeles for 32+ years, an expert in acute and chronic muscular pain relief in the fields of Neuromuscular Therapy, Kinesiology, Corrective Exercise, and Biomechanics. My unique holistic approach to treatment and education has changed the lives of countless clients, students, and peers. By treating the body as a whole system, I successfully excel at getting to the root cause of clients' pain where traditional approaches have consistently failed. My mission is to provide the most advanced, evidence-based treatments for more serious pain relief and help people live healthier and pain-free lives without surgery and pharmaceuticals.

I'm highly qualified as a Neuromuscular Therapist practitioner, instructor, and educator of Neuromuscular/Trigger Point Therapy with a degree in Kinesiology/Exercise Physiology from the University of Colorado Boulder.

I'm committed to my mission of helping people live pain-free by teaching seminars and educating other practitioners on the most advanced, evidence-based treatments for more serious pain relief. My seminars attract professionals from varied professions such as massage therapists, exercise professionals, doctors, physical therapists, chiropractors, and other healthcare practitioners. I speak at businesses, helping them become more profitable, productive, and efficient (i.e., lowering work-comp. costs) by educating employees and staff on pain relief, proper posture, and reducing injuries and stress.

I'm also passionate about coaching and helping other wellness practitioners to quickly and easily grow their own successful practices. You can set up a free phone consultation here.

What's your biggest accomplishment as a business owner?

I’ve dedicated my life to helping people live better lives and feel younger through pain relief as a Neuromuscular Therapist, teacher, and consultant, so opening the “Massage Revolution” was a very natural progression for me. It allowed me to exclusively offer the most effective solutions for pain relief and get more people who were previously suffering the kind of freedom they perhaps felt wasn't possible through other treatments.

What's one of the hardest things that come with being a business owner?

Helping so many with today's daily consistent back and neck pain that interferes with their daily life. In most cases, pain is caused by simple things like working at a computer or lifting/carrying kids, so helping patients understand what’s causing their pain and then treating them specifically for that cause allows us to easily free our patients of any constant nagging pain that’s stopping them from living the active life they desire.

What are the top tips you'd give to anyone looking to start, run and grow a business today?

  1. Become an expert in your trade.
  2. Become an expert in marketing your trade.
  3. Determination to never give up.

Is there anything else you'd like to share?

Our “almost magic” Neuromuscular “Back & Neck Pain Relief” massage experts focus on the root cause of pain to deliver long-lasting muscle relief that returns the quality of life our patients deserve. Where other approaches consistently fail, we successfully help our patients feel younger by allowing them to live active, happy lives without the constant threat of pain or the need for harmful prescription medication.

Where can people find you and your business?


If you like what you've read here and have your own story as a solo or small business entrepreneur that you'd like to share, then please answer these interview questions. We'd love to feature your journey on these pages.

Turn your craft into recurring revenue with Subkit. Start your subscription offering in minutes and supercharge it with growth levers. Get early access here.