Interested in starting your own entrepreneurial journey in food and beverage but unsure what to expect? Then read up on our interview with Arisbe Castellanos, owner of Mi Cocina Foods, located in Cornwall, ON, Canada.
What's your business, and who are your customers?
Mi Cocina-My Kitchen is a producer of traditional Mexican cuisine. Our current product line includes salsas and corn chips, and we are looking forward to developing new wares. Our customers are our retail partners who help us reach our end consumers, who avidly serve tasty Mexican food.
Tell us about yourself
I was born and raised in Mexico and moved to Canada to make it my new home. I started Mi Cocina because I wanted to share my Mexican heritage, and what a better way than through food!
What's your biggest accomplishment as a business owner?
It's hard to have one. However, I am really proud of the rebranding of my business back in 2019.
What's one of the hardest things that come with being a business owner?
In my case, it's trying to disconnect from it completely. Having my own business has given me great freedom. However, it also has become a huge part of my daily life. It can also be isolating. A lot of what I do is on my own, so for me, it is really important to keep connected to other business owners to learn and support each other.
What are the top tips you'd give to anyone looking to start, run and grow a business today?
- It's OK to be scared. We don't know everything.
- Get comfortable with failing and learn from those experiences.
- Surround yourself with other entrepreneurs. They have been in your shoes.
Where can people find you and your business?
Website: https://tastemicocina.com/
Facebook: https://www.facebook.com/tastemicocina
Instagram: https://www.instagram.com/tastemicocina/
If you like what you've read here and have your own story as a solopreneur that you'd like to share, then email community@subkit.com; we'd love to feature your journey on these pages.
Feel inspired to start, run or grow your own subscription business? Check out subkit.com and learn how you can turn "one day" into day one.