Interested in starting your own entrepreneurial journey in personal development but unsure what to expect? Then read up on our interview with Melody Pourmoradi, Founder of GiRLiFE Empowerment, located in New York City, NY, USA.

What's your business, and who are your customers?

My business, GiRLiFE, trains women to run impactful and profitable girls empowerment businesses. Growing up, I always felt physically sick. I had relentless stomach aches that plagued me day and night. My parents took me to every possible specialist to learn about why at such a young age, I was dealing with such debilitating pain. It wasn't until I was in my late teens that I discovered that the discomfort that I was feeling in my body was actually a result of what I was thinking in my mind. I was literally uncomfortable in my own skin, not knowing who I was, what I was put on this earth for, and constantly worrying about what others thought of me. So much so that I made myself ill over it on the regular. As I learned how to know and love myself and look within for the validation that I so deeply searched for outside of myself, I came to understand that this knowledge was actually the gift I had been given. One that I needed to share with others. And that's exactly what I did. My entire business is designed around the core vision of introducing young girls to their superpowers from a young age so that they can love, honor, and respect themselves first. My customers are heart-centered women who have a desire to impact the next generation and turn their love for empowerment into a business. Love watching women take this journey with us and become visionary female entrepreneurs.

Tell us about yourself

My business was created from the deep need that I had for programming like this as my nine-year-old self. I needed to know that I was powerful beyond measure. I needed to know that I have inner tools that could guide me through my life. Knowing what I needed back then and watching my twin daughters as they moved through their rites of passage were all indicators to me that this work was imperative, and I didn't want to wait around for someone else to be the change. I am motivated to show up each day for this work as I imagine the global impact of women stepping into their purpose, serving girls in the way that only they can and earning abundantly for the value they bring to the world.

What's your biggest accomplishment as a business owner?

Hands down, the people I have had the opportunity to meet have been the most interesting part of my career. I have been blessed to be connected with some incredible women and girls since I started this journey. Whether they are the girls in our workshops, the facilitators running our program, the readers of my books, or the people I've met through social media, each individual has left a profound mark on my life and imprint on my heart.

What's one of the hardest things that come with being a business owner?

The more challenging part of the business is that when there are risks to take and new ideas to move on that, I'm unsure of; I don't have a business partner to soften the fears and potential falls. I overcome this by believing in my own power and intuition. This is exactly what I teach all of the facilitators who train in my program, so it's very important that I walk my talk and tune in when the fears start settling in.

What are the top tips you'd give to anyone looking to start, run and grow a business today?

  1. Stay focused on your own path — don't let other people's ideas of success take you off course. Success is yours to define.
  2. Don't be afraid to think outside the box — that's actually where the real magic happens.
  3. Know that greatness requires heart-work. It doesn't have to be hard or difficult, but you do need to take aligned action to make things happen in your life and business.

Is there anything else you'd like to share?

We are on a mission to teach women to empower themselves personally, professionally, and financially so that they can deliver those very same messages to our girls. We believe that empowered women empower girls. Our digital program trains women to do just that. We provide them with a girls empowerment curriculum, business tools as well as community/implementation support to get their girls empowerment businesses off the ground successfully.

Where can people find you and your business?


If you like what you've read here and have your own story as a solo or small business entrepreneur that you'd like to share, then please answer these interview questions. We'd love to feature your journey on these pages.

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