Interested in starting your own entrepreneurial journey in health and wellness but unsure what to expect? Then read up on our interview with Matthew Serrick, owner of Back In Balance Clinic, located in Toronto, ON, Canada.

What's your business, and who are your customers?

We want everyone to move better and move often. We are a chiropractic clinic in downtown Toronto. Our goal is to help our patients deal with aches and pains and to help them feel and be the best version of themselves. Life is hectic and busy, and we often tend to neglect our bodies as a result. We sit for too long in poor positions (especially working from home), and we are stressed out. This all affects the muscles and joints of your body. We help those office workers, athletes, weekend warriors, and many others feel and move better.

Tell us about yourself

My interest in sports, health and wellness brought me into the chiropractic profession. I've gone through ups and downs in my life from both an injury perspective as well as general health. Chiropractic helped me. It was through slow, positive change and consistency. Not every day is a "walk-in-the-park," but most days are amazing. That is what I aim to bring to my patients - the ability to deal with pain and muscle issues by advocating for work they can do on their own at home. Pain is hard to deal with, and we sometimes lose hope, thinking it will never go away. What motivates me is when I am able to tell patients that they will be okay, their pain will go away. They will be able to return to work and their recreational activities. This gives them hope.

What's your biggest accomplishment as a business owner?

The clinic is constantly growing through word of mouth. We have a solid core of 3 chiropractors and two massage therapists that offer care of the highest quality. And our team is growing. We also consistently mentor new and eager students who are interested in chiropractic care or who are currently studying to be chiropractors.

What's one of the hardest things that come with being a business owner?

For me, the hardest thing about owning a business is juggling the duties of being a practitioner with all of the work it takes to run a business. It requires a great amount of time, dedication, and stress to wear multiple hats, but in the end, it is all for the patients - that's why we're here and do what we do. It makes everything else worth it.

What are the top tips you'd give to anyone looking to start, run and grow a business today?

  1. Do your research - reach out to someone successful (or more than one) in what you do and get mentoring from them. Get those different perspectives. They will help you.
  2. Don't be afraid to take some risks - it's better to try and fail than not to try anything and not know if it would have worked for you or not.
  3. Don't be afraid to fail - try something new. If it works, then great. If it doesn't, take it as a learning experience.

Where can people find you and your business?


If you like what you've read here and have your own story as a solopreneur that you'd like to share, then email; we'd love to feature your journey on these pages.

Feel inspired to start, run or grow your own subscription business? Check out and learn how you can turn "one day" into day one.