Interested in starting your own entrepreneurial journey in health and wellness but unsure what to expect? Then read up on our interview with Kelly Rogers, owner and operator of MASSAGE elite, located in Saint John, NB, Canada.

What's your business, and who are your customers?

We are a therapeutic and relaxation Massage Therapy clinic. Our goal at MASSAGE elite​ is to enrich the lives of those we touch through the knowledge, skill, and professionalism of touch therapy. We strive to provide the highest quality treatment to relieve pain, restore mobility, and decrease stress. Our Registered Massage Therapists will work with you to find the root cause of your ailments, conditions, and injuries. We can help relieve your physical, mental, and emotional pain. We also share our knowledge on how to maintain your body, well-being, and healthy lifestyle.

Tell us about yourself

Kelly, a trauma survivor herself, is passionate about helping others facilitate their healing naturally with an Alternative Holistic approach. She is motivated to explore complex injuries and is inspired by the power of Massage Therapy in matters of the body, mind, and spirit.

What's your biggest accomplishment as a business owner?

I balance clinic management, therapist mentorship, and client care within my practice. My biggest accomplishment as a business owner is truthfully taking such a risk during a pandemic. We are weeks away from our one-year anniversary of our door opening, that itself is a huge accomplishment.

What's one of the hardest things that come with being a business owner?

I accept challenges and embrace them fully, with or without hardship. I cannot justify this as the hardest thing that comes with being a business owner; however, the most important piece of advice I can give is to expect a complete lifestyle change. An employee stops working at the end of their shift, whereas a business owner does not have a shift ending.

What are the top tips you'd give to anyone looking to start, run and grow a business today?

  1. Do not let fear override your goal, dream, or desire.
  2. Do not look in the rearview. The past is in the past. Let It Go!
  3. Be a risk-taker. Failure is not an option. If you fail, if at first, you don't succeed, it is absolutely okay!!! The key is to learn your lesson, grow from your mistake, and keep moving forward.

Is there anything else you'd like to share?

I'm truly grateful I share my passion for Alternative Holistic Healthcare and Massage Therapy with others daily. Our industry continues to be sexualized, unfortunately. With that being said, we have grown significantly within the past 25 years with regards to awareness, increasing respect, and support amongst Allopathic Healthcare Practitioners and amongst the general population.

Where can people find you and your business?


If you like what you've read here and have your own story as a solopreneur that you'd like to share, then email; we'd love to feature your journey on these pages.

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