Interested in starting your own entrepreneurial journey in health and wellness but unsure what to expect? Then read up on our interview with Martin Pazzani, founder, and author of Act!vate Brain & Body Inc. and Secrets of Aging Well: Get Outside, located in Farmington, CT, USA.

What's your business, and who are your customers?

My business is longevity, healthy aging, prevention, and stress reduction via physical and cognitive fitness. My customers are men and women -- usually above age 50, often in their 80s -- who are in search of ways to live longer, happier, healthier lives and take charge of the way they age.

Tell us about yourself

I have always been on a hunt for perspective, learning, and more insight: I'm, at heart, an explorer. My career path to the CEO role has been in marketing, which has led me through numerous categories, businesses, and countries. My passion for climbing and hiking took me to all seven continents, to many places in search of more perspective, and I've adopted a personal motto: always seeking another summit. That's what drives me: insatiable curiosity about the world and how to apply that in my professional life. After working in many categories, I'm now zeroed in on a mission to help people live longer, happier, healthier lives and to play a role in transforming the fitness business into upstream preventive healthcare. My book and my companies are expressions of that mission.

What's your biggest accomplishment as a business owner?

I am hopeful that my biggest achievement is still to come. But for now, as a serial entrepreneur, I have recently conceived and launched three innovative companies into this world: a retail company, a tequila brand, and a brain health company. These entrepreneurial ventures give me so much more satisfaction than my prior roles as a CEO, strategist, and chief marketing officer in big, global corporations. I have others in this arena that are to come in the future.

What's one of the hardest things that come with being a business owner?

When you realize that if you don't move the rock forward up that hill, no one else will do it, and it's probably going to roll back down to the bottom. You have to be motivated, a self-starter, and goal-oriented, or you will quickly find you are going nowhere. And you have to have the ability to get others to line up behind you and help to lighten the load. But in the end, and with help, it's your responsibility to keep things moving forward.

What are the top tips you'd give to anyone looking to start, run and grow a business today?

  1. Make sure you have a clear vision, a goal, and a plan to make it happen.
  2. Make sure you have the energy, the drive, the motivation, and the willpower to keep at it
  3. Nothing can replace persistence, resilience, and grit, but everything is easier if you also have an innovative positioning, brand, and company: meaningful differentiation is critical.

Is there anything else you'd like to share?

Do not give in to an age-declining mindset. How you feel about growing older will affect how you age, your health, your brain, and your spirit, so wear it proudly and make the best of it. Develop an age-thriving mindset, and you will be much better off going forward.

Where can people find you and your business?





If you like what you've read here and have your own story as a solopreneur that you'd like to share, then email; we'd love to feature your journey on these pages.

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