Interested in starting your own entrepreneurial journey in beauty and cosmetics but unsure what to expect? Then read up on our interview with Marilyn Byerly, Owner of Marilyn's Make Up Magic, Inc., located in Scottsdale, AZ, USA.
What's your business, and who are your customers?
I was one of the original pioneers of permanent makeup 37 years ago. It was a dream I had as a makeup artist at a high-end department store. I found it difficult to teach mature customers how to replicate my brow applications and wondered if tattooing brows on were possible.
Tell us about yourself
When the commercial Real Estate market collapsed in 1985, I decided I could afford to take off a couple of years to follow my dream. I found a tattoo establishment that was willing to hire me as an apprentice, although he thought my idea of tattooing makeup was ridiculous. It is an amazing feeling of accomplishment when women come to tears when they see what a difference makeup can do for them, especially those undergoing Chemo or who have distorted features due to lip cancer, dog bites, alopecia, or other facial problems.
What's your biggest accomplishment as a business owner?
I am an artist, not a business person. Just the fact that I acquired the ability to start and succeed at a business, hire employees, payroll, and so much more to run a business is an accomplishment! In the beginning, I never thought it possible to have the skills to do this by myself. I had wonderful friends that encouraged me along the way. I did not even know what a hanging file was when I started. :-) I learned as I earned.
What's one of the hardest things that come with being a business owner?
Hiring and training employees. As my business grew, I needed to allocate the administration part of my business so that I had the time to do what I do best to make women feel more beautiful.
What are the top tips you'd give to anyone looking to start, run and grow a business today?
Do not sell yourself short; follow your dream. If certain aspects of your dream are beyond your abilities, always look for those who are more experienced and better educated, and do not be afraid to allocate to those who are smarter than you. I thank my employees daily for making my business more professional.
Where can people find you and your business?
Website: https://makeupmagic.net/
Facebook: https://www.facebook.com/MakeUpMagicInc/
Instagram: https://www.instagram.com/marilynsmakeupmagic/
If you like what you've read here and have your own story as a solo or small business entrepreneur that you'd like to share, then please answer these interview questions. We'd love to feature your journey on these pages.
Turn your craft into recurring revenue with Subkit. Start your subscription offering in minutes and supercharge it with growth levers. Get early access here.
