Interested in starting your own entrepreneurial journey but unsure what to expect? Then read up on our interview with Marcel Petitpas, Co-Founder and CEO of Parakeeto, located in Prince Edward Island, Canada.

What's your business, and who are your customers?

Parakeeto helps digital and creative agencies measure and improve their profitability. We help them bring data to their most important decisions and conversations so they can make better decisions about things like pricing and estimating projects, forecasting their capacity and hiring needs, and much more.

Tell us about yourself

The most exciting part of the work we do is the impact it has on the teams at our client's agencies. Because our reporting systems help them see into the future, teams are working less overtime and are achieving better work-life balance, all while the business makes more profit. It really fills us up to know we're making a real difference for everyone at the agency, not just the owners.

What's your biggest accomplishment as a business owner?

We've built a very strong inbound funnel by trying to deliver as much value to our market as possible. It's our belief that our marketing should serve more people than our product ever does, and our marketing content is our first product. For that reason, we've had the opportunity to speak on a LOT of podcasts and stages and deliver training to agency masterminds and coaching groups all over the world to teach our frameworks and methodologies for improving agency profitability. Thousands of agencies have used our free toolkit to start implementing the basics on their own. The bi-product of that has been a steady growth in the traffic, leads, and sales call that roll into our funnel every week. The more we help and add value to the industry, the more we grow. That's the way we believe it should be.

What's one of the hardest things that come with being a business owner?

It's probably the most punishing thing about entrepreneurship. Success unlocks bigger problems, more scale, and often more hard work. It takes a deliberate practice of reflecting on and acknowledging progress and wins to keep a positive mindset. Otherwise, it's so easy to constantly feel like you're on a treadmill, overlooking your most recent achievement by immediately starting to solve the next problem it unlocks.

What are the top tips you'd give to anyone looking to start, run and grow a business today?

Make sure you deeply understand the real problem your customers face and filter every decision about product and marketing through that lens. It's the key to everything (in my opinion).

Is there anything else you'd like to share?

Anyone selling services is welcome to check out our free resources for measuring their profitability:
It's loaded with training videos, checklists, templates, and cheat sheets to help them get started absolutely free.

Where can people find you and your business?


If you like what you've read here and have your own story as a solo or small business entrepreneur that you'd like to share, then please answer these interview questions. We'd love to feature your journey on these pages.

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