Interested in starting your own entrepreneurial journey in music & arts but unsure what to expect? Then read up on our interview with Magnus Zetterlund, Founder of Mandolin Secrets, located in Falun, Dalecarlia, Sweden.

What's your business, and who are your customers?

I help mandolin players get to the next level. My customers have a big passion for music and are located worldwide.

Tell us about yourself

Mandolin playing has been my biggest passion since I picked it up over 20 years ago. As a performing artist, I've been quite successful and have always had a significant interest in teaching. I started a Youtube channel called Mandolin Secrets in 2017, sharing my love for mandolin music. It has organically grown into the business it is today.

What's your biggest accomplishment as a business owner?

I've helped thousands of mandolin players feel inspired and motivated to play their instrument daily.

What's one of the hardest things that comes with being a business owner?

The hardest thing for me is balancing my artistic ambitions with the business side of things. I do my best to get them to work together.

What are the top tips you'd give to anyone looking to start, run and grow a business today?

  1. Design a business that is ideal for You and Your situation.
  2. Step into it for the long term.
  3. Always keep learning.

Where can people find you and your business?


If you like what you've read here and have your own story as a solo or small business entrepreneur that you'd like to share, then please answer these interview questions. We'd love to feature your journey on these pages.

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