Interested in starting your own entrepreneurial journey in but unsure what to expect? Then read up on our interview with Elena Biedert, Founder of Mama Fitness Coaching, located in Baesweiler, Germany.

What's your business, and who are your customers?

“Mama Fitness Coaching” was created to support 25-40-year-old moms who want to build a body even leaner and stronger than before pregnancy so that they can look good and feel strong enough to keep up with their kids without sacrificing their family time. My clients are of all backgrounds, from a mom who never did any sports to a competitive athlete.

With my evidence-based coaching focused on nutrition, training, mindset, and lifestyle, together with my clients, we find the best solution for their unique situations. Starting in January 2023, I’ll also work with expecting moms so that I can support women during their pregnancy, give them all the tools they need for childbirth and support them further with their postpartum recovery and beyond.

Tell us about yourself

In 2009, I moved to Germany to continue studying Computer Science. A couple of years later, I started working out regularly for the first time, which literally changed my life. It brought me more confidence and changed my body completely. Then I got married, got pregnant, and gave birth to my now five years old son. His birth went not as expected, even though you don’t expect much as a first-time mom. I had an unplanned C-section and then lost almost all my blood, leaving me very weak and unable to stand upright even just for 20 minutes. The worst part, though, is that all the knowledge about training and the human body I had before wasn’t helpful in this case. And I had no idea about postpartum recovery.

Additionally, everyone around me told me different things – my gynecologist, my midwife, other fitness experts, or Google. I felt lost. So I started educating myself in this area and got different certifications such as a fitness trainer, nutritionist, online trainer, and postnatal trainer. Unfortunately, the more I was engaged with other moms, I found out that almost every other mom felt the same way as I did, lost and confused. And I wanted to change this, at least for some women! Mothers go through so much, physically and mentally. They deserve only the best. I don’t want any mom to feel that way, but empowered and strong. This is my biggest motivation to do what I do!

What's your biggest accomplishment as a business owner?

Last year, I published my first book in German-speaking countries, and it’s coming next year in English to the USA too. This book is like a 12-week self-coaching program that guides you week by week to your own unique goal you might have. We even started to offer in-person workshops based on the book.

Publishing my book and writing internationally in various magazines was one of the most significant steps to opening my coaching style to a broader audience and reaching more women. But in essence, my biggest accomplishment is seeing happy eyes and smiles from my clients when they feel strong and empowered again and fall in love with themselves all over again.

What's one of the hardest things that come with being a business owner?

As a solopreneur with no entrepreneurship experience, it’s tough to start things rolling. It’s that uncertainty of whether you do it well or could do it better. You are the only person not only to make decisions but also to do the work. Time might also be a big issue, especially if you do all or many things by yourself. Until this year, I also worked as UX Designer in a big tech company, so there was not enough time after work. I always had to choose whether I spend time with my family or work.

What are the top tips you'd give to anyone looking to start, run and grow a business today?

  1. Running a business might be very rewarding and give you the flexibility you want. However, don’t be fooled by the romantic imagination of stopping work 9 to 5. Indeed, you might start much more, 24/7, instead of Monday to Friday, 9 to 5. Make sure you are ready for the amount of work as a business owner.
  2. You will never know until you try. Try, and make mistakes. Then try again! Having a curious and open mind and trying new things may bring you the success you always wanted. While testing new things, don’t forget who your customer is. Speak to them, ask them what they think, and adjust your service accordingly. Customer experience and how simple your products are to use can make or break your business.
  3. Surround yourself with a great support system. It can be someone who watches your kids, your friends, and your family, but also other professionals in your area of work. Try to find like-minded people who are at the same level as you and those who are more successful. Support each other and learn from each other!

Where can people find you and your business?


If you like what you've read here and have your own story as a solo or small business entrepreneur that you'd like to share, then please answer these interview questions. We'd love to feature your journey on these pages.

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