Interested in starting your own entrepreneurial journey in health & fitness, but not sure what to expect? Then read up on our interview with William Artamon founder of WorkoutLabs, based in Miami, Florida USA.

Tell us all about your business...

We at WorkoutLabs are in the business of making fitness and yoga simple and accessible to everyone. With our range of digital and physical products. We help people around the world get started with exercise and yoga. Whether it's giving a novice the confidence to go to the gym with our clear visual workouts, supporting the growth of a personal trainer's business, or providing an aspiring yoga teacher the tools to help them complete their training and start teaching.

What's your background and motivation to grow as a solopreneur?

As often the case, my business started of my own unfulfilled need. Not being a fan of having my phone with me at the gym, I wanted to have a piece of paper in my pocket to visually remind me what exercise is next in my workout. Having resorted to sticking figure drawings and not finding a tool for this online, I decided to create my own – a simple drag-and-drop visual workout builder with exercise illustrations. With the help of a developer and an illustrator, was soon born, and the rest is history!

I've been running and growing this business for over eight years now, and I still come to my desk excited about everything we are doing for our awesome customers and the new products and directions we are going in next!

What's your biggest accomplishment as a business owner?

I'm proud of having a business that truly helps people become the best versions of themselves, of our products that they enjoy using. I'm proud of the amazing team that we all love being part of. And I am so grateful for everything that this journey brings as a whole.

What's one of the hardest things that come with being a solopreneur?

It took me a while to learn to remove negative emotions from running the business – stress when something isn't going as planned, self-criticism when you aren't able to accomplish everything you wanted, worry that something might not pan out or happen. Ups and downs and cycles are inevitable in business, just as they are in nature, so it's best to just enjoy the ride :)

What are the top tips you'd give to anyone looking to start, run or grow a small business today?

If you have a calling to do your own thing, if you've always had it – take the plunge. Things will work out; you will figure it out and enjoy the journey with all of its ups and downs. Create a quality product (or service), be fair and generous with your team, love your customers.

If there was one thing you could do repeatedly to help grow your business, what would it be?

I would love to be able to instantly realize all of my plans for the business, create new products for our customers, add all of the features. But we all have to prioritize, and that's part of the game.

What are some of the things you put in place to maintain a healthy work/life balance and to keep it all together?

With efforts and planning early on, and the help of my team, I've built the business to run and grow without my constant input, so work/life balance has never been an issue.

Who are some of your favorite entrepreneurs and best business resources/books?

I've always been a fan of Richard Branson. Because he seems to enjoy what he's doing in his life and even after so many years. That's a must. Otherwise, why are you doing this and not something else that would fulfill you?

And David Heinemeier Hansson and Jason Fried – the founders of 37Signals, makers of Basecamp – their approach to business, products, work/life balance, etc. is just awesome and very close to my own. Check out their books.

Where can people find you online?



If you like what you've read here and have your own story as a solopreneur that you'd like to share then email, we'd love to feature your journey on these pages.

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