Interested in starting your own entrepreneurial journey in content creation but unsure what to expect? Then read up on our interview with Larisha Bernard, CEO of Make It Dairy Free, located in Camden County, NJ, USA.
What's your business, and who are your customers?
Along with my husband, I run the recipe website and popular YouTube channel, Make It Dairy Free. Whether you are looking to go vegan or just add more plant-based foods into your diet, Make It Dairy Free can help! Whether for health, animals, or environmental reasons, Make It Dairy Free makes the transition easy and seamless. With over 500 recipes covering breakfast to main courses to dessert and everything in between, you will find everything that you need all in one place! Plus, Make It Dairy Free takes the guesswork out of product searching. With in-depth taste tests and product reviews side by side, you can find the absolute best tasting plant-based products in one place, making your life so much easier!
Tell us about yourself
Make It Dairy Free was started in 2018 as a way to bring delicious vegan recipes for everyone to enjoy, whether or not they were vegan themselves. Our biggest goal was to not only help people but to create a business where both my husband and I could work from home. Being able to help others while being home to raise our kids, travel, and enjoy life together motivated us each day to continue to work hard.
What's your biggest accomplishment as a business owner?
The biggest accomplishment as a business owner was seeing the success of our business allow my husband to quit his full-time job to work on our growing business ventures together full time. Beyond that, seeing the success of our business and hearing daily from our audience how much they enjoy our videos and recipes has truly been a joy.
What's one of the hardest things that come with being a business owner?
One of the hardest things about running a business is wondering if you are doing it right. Especially when you own an online business, it can be isolating, and it's hard to bounce ideas off of people when you only work closely with just one or a few people. It's kind of like you are in the wild and hope you survive!
What are the top tips you'd give to anyone looking to start, run and grow a business today?
- Make sure that you have a plan going into the business.
- Be consistent. Even if you aren't perfect, if you provide your audience with what they want on a consistent basis, then they will grow to love you.
- Always be yourself! There's only one you, and you have so much to offer!
Where can people find you and your business?
Website: https://makeitdairyfree.com/
Facebook: https://www.facebook.com/makeitdairyfree
Instagram: https://www.instagram.com/makeitdairyfree/
Twitter: https://twitter.com/makeitdairyfree
YouTube: https://www.youtube.com/c/makeitdairyfree
If you like what you've read here and have your own story as a solopreneur that you'd like to share, then email community@subkit.com; we'd love to feature your journey on these pages.
Feel inspired to start, run or grow your own subscription business? Check out subkit.com and learn how you can turn "one day" into day one.