Interested in starting your own entrepreneurial journey in business development but unsure what to expect? Then read up on our interview with Craig Oldham, Managing Partner & Fractional CMO of Mahdlo Fractional Executives, located in Alexandria, VA, USA.

What's your business, and who are your customers?

At Mahdlo Fractional Executives, our team of specialists from renowned companies, including Allstate, AT&T, and The American Red Cross, is here to assist mid-market business leaders in achieving their objectives. Our one-of-a-kind approach to marketing integration and evolution has been demonstrated to help organizations succeed in attaining sustainable profitability and progress.

Tell us about yourself

I started my journey about 5 years ago, searching for my next professional challenge. I quickly noticed that many mid-size businesses lacked an effective strategy for mobilizing their marketing efforts to drive growth. All too often, these companies were simply looking for someone to make things look nice. That's why I get up every morning – to help mid-size leadership teams unlock the potential of their marketing practice, enabling them to reach their full growth potential.

What's your biggest accomplishment as a business owner?

My biggest accomplishment is writing my book, "Shifting Your Demand Curve: A CEO's Guide to Sustainable Growth." I never thought I would be able to write a book, and yet here I am, a published author! It is a testament to the hard work and dedication I have put into this project, and I am proud of myself for taking on the challenge. I am excited to see where this book will take me, and I hope that it will help others to achieve their own sustainable growth goals.

What's one of the hardest things that comes with being a business owner?

Being a business owner can be the most challenging thing of all. You are solely responsible for all aspects of the business, from revenues and expenses to growth and sustainability. You are the one who needs to take the lead and make sure that the business is running smoothly. This means that you have to be on top of every detail and every decision that affects the business, no matter how big or small. It's a huge responsibility, but with the right attitude and dedication, it can also be the most rewarding.

What are the top tips you'd give to anyone looking to start, run and grow a business today?

My top three tips for business owners:

  1. Don't be afraid to take risks and step out of your comfort zone. You never know how far you can go until you try!
  2. Remember that there is often more than one way to reach your goals. Trust your mentors and leaders for advice, but don't be afraid to explore other possibilities.
  3. Give back to your community. This can mean anything from volunteering your time to supporting local businesses to investing in the development of your area. Doing good makes a difference, and it's a great way to show your appreciation for the people around you.

Where can people find you and your business?


If you like what you've read here and have your own story as a solo or small business entrepreneur that you'd like to share, then please answer these interview questions. We'd love to feature your journey on these pages.

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