Interested in starting your own entrepreneurial journey in personal development but unsure what to expect? Then read up on our interview with Jennifer Webb, Founder of Magic Communications, located in Alachua, FL, USA.

What's your business, and who are your customers?

I'm in the business of helping people live with joy, compassion, confidence, and purpose, which translates into being the best version of themselves in the business environment. My customer is anyone who feels he or she is not living up to their potential from a business perspective and are not really living the best version of their lives. My clients include engineers, CEO's, cafeteria workers, tax collectors, tech support people, entrepreneurs, and many others.

Tell us about yourself

I began life as a journalist, and because my early life was quite bad, I was constantly reading self-help books and then sharing my ideas. I realized there were people who did this for a living and found a mentor. After getting over my fear of public speaking, I started working in this area. I also use magic when I speak.

I want people to have fun and remember the message. I coach and do motivational speaking. What motivates me? To live my purpose and hear from people that I've said something that impacts their lives. I had to get my driver's license address updated this week, and the woman I spoke to remembered me and started telling me some of the acronyms I'd used, and then two others came over and said they still remembered what I said.

What's your biggest accomplishment as a business owner?

Probably still being in business despite lots and lots of mistakes. I love making a lasting impression. For instance, I started something called Power and Presence, What it Means to Lead Like a Woman, for the University of Florida. It was so popular we kept filling up the classes, and eventually, UF decided to create an Inspiring Women's Conference.

What's one of the hardest things that come with being a business owner?

Finding others to bounce ideas off.

What are the top tips you'd give to anyone looking to start, run and grow a business today?

  1. Only start a business if you feel like you must. I just didn't feel I could work for others.
  2. Create a plan and initially think small.
  3. Build relationships with others and keep learning.

Where can people find you and your business?


If you like what you've read here and have your own story as a solo or small business entrepreneur that you'd like to share, then please answer these interview questions. We'd love to feature your journey on these pages.

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