Interested in starting your own entrepreneurial journey in food and beverages but unsure what to expect? Then read up on our interview with Sebastian De La Pena, co-owner of 1790 Coffee, located in Washington, DC, USA.

What's your business, and who are your customers?

At 1790 Coffee, we are in the business of selling good coffee. We want to raise the standard of what coffee should taste like in America. Bad, overburnt coffee should not be what people are forced to settle for. Our coffee provides a rich and tasteful experience that is also organic and sustainable. Whether you like drip coffee, espresso, French press, or even cold brewing methods, our coffee’s flavor will remain consistent.

Tell us about yourself

I have been a coffee lover since I was a toddler when I was fed spoonfuls of coffee. Many years later, my passion grew even stronger when I moved to Puebla, Mexico, where I lived for five years. In Puebla, our family discovered Mexican specialty coffee, which was a night and day difference from what we were used to drinking before moving there. Upon our return to the US, we missed the taste of good coffee and struggled to find anything that would compare to the rich flavors we had gotten used to. This was when we decided to set out and create 1790 Coffee to provide everyone with the Mexican specialty coffee we are so passionate about.

What's your biggest accomplishment as a business owner?

Our biggest accomplishment as a business owner is being able to bring a new experience to everyday coffee drinkers who have either wanted an upgrade for a long time and also for those that didn’t even know they needed one.

What's one of the hardest things that come with being a business owner?

Trying to get people to try something new that is different from the large, commercial food products that they’re used to.

What are the top tips you'd give to anyone looking to start, run and grow a business today?

One, think of the big picture, think of what you need to get there and keep that big picture in your mind every step of the way.
Two, you will always get it with curveballs as you build your business, but if you’re passionate about what you want to do, you can always find a solution.
And three, always remind yourself of why you started and why you’re doing what you’re doing.

Where can people find you and your business?


If you like what you've read here and have your own story as a solopreneur that you'd like to share, then email; we'd love to feature your journey on these pages.

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