Interested in starting your own entrepreneurial journey in business development but unsure what to expect? Then read up on our interview with Cassidy Dickens, Founder of Lyric Creative Co., located in Nashville, TN, USA.
What's your business, and who are your customers?
I'm a launch copywriter and online marketing strategist for coaches, creatives, and other online leaders who want to build a genuinely engaged audience + fill their programs with ease. I support my clients through story-centered conversion copywriting + soulful business strategies proven to get results—without none of the stereotypical sleaze of selling online.
Tell us about yourself
I came into copywriting via a music career. I've been a professional singer-songwriter for more than a decade, and through that career, I mastered the art of forging fast connections with audiences + telling emotionally resonant stories.
To make a long story short, I started freelancing as a copywriter in the summer of 2017 and quickly realized that my writing skills, innate empathy, and former experience as a creative entrepreneur put me in a really unique position to create a highly-effective copy from a different perspective than most marketers. In my work with clients, we really get to the heart of who they are, what they do, and how they serve in a way that many of them haven't experienced in their past marketing relationships. Seeing the way my clients' lit up and how their businesses transformed as a result of our work together inspired me to take my work as a copywriter to the next level and found Lyric Creative Co.
Today, I'm proud to serve an intimate circle of truly inspiring, world-changing women entrepreneurs. Getting to wake up every morning and help amazing, creative women share their stories, and their brilliance with the world is a gift I don't take lightly.
What's your biggest accomplishment as a business owner?
I'm probably most proud of the relationships I've built through my business. Many of my clients end up working with me multiple times over 2-3 years or more. Getting to watch them evolve and grow—not only as entrepreneurs but as humans—is such an incredible feeling. My business typically stays booked out several weeks ahead, and it's almost entirely because of these long-term relationships with clients and the strong referral community I've built.
Additionally, I'm really proud to say I've built a 6-figure writing business AND maintained my career as a singer-songwriter. So often, I see women entrepreneurs and creatives feeling pressured to squeeze themselves into little boxes or force themselves to do just one thing when they have multiple passions. Perhaps this multi-passionate approach isn't for everyone, but for me, songwriting makes me a better copywriter—and becoming an online marketing expert has made me stronger as an independent artist. Successfully balancing both and building a creative career on my own terms is something I'm extremely proud of.
What's one of the hardest things that comes with being a business owner?
This is a bit of a double-edged sword—but it's the knowledge that, at the end of the day, whether you succeed or fail is 100% up to you. It's liberating and beautiful and probably my favorite thing about being an entrepreneur... but having that awareness can be extremely challenging and heavy at times, as well.
What are the top tips you'd give to anyone looking to start, run and grow a business today?
Chatting and ideating with people who want to start or grow their business is one of my favorite things to do! If I had to boil all my experience down into three tips, they'd be:
- Prioritize clarity of vision first and foremost. When you're crystal clear on the life and business you want to create, the path to realizing that vision becomes so much more streamlined and manageable. Your messaging becomes stronger, and building a community of engaged fans becomes a natural extension of your everyday activities. As a business owner, a clear vision is the root of everything you do.
- Remember that you are your biggest stumbling block and your biggest secret weapon. So many of the issues entrepreneurs (especially women and creatives) face in growing a business come back to mindset, beliefs, and self-confidence. Investing time and energy into working on your mindset might feel like 'fluff' when you're focused on making those first few sales, but mastering your thoughts, staying out of your own way, and truly believing in your ability to create the life you desire will get you further than any trendy 'strategy' or 'hack' ever will.
- There are an endless number of ways to build a successful business. If someone tells you their way is 100% the only way or the best way, they're trying to sell you something. Investing in mentorship can be life-changing and has been integral to my own success, but at the end of the day, learning to trust yourself and having the courage to build a business that works for YOU are the most important things you can do for your own growth.
Where can people find you and your business?
If you like what you've read here and have your own story as a solo or small business entrepreneur that you'd like to share, then please answer these interview questions. We'd love to feature your journey on these pages.
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