Interested in starting your own entrepreneurial journey in personal development but unsure what to expect? Then read up on our interview with Shannon McNiece, Founder and CEO of LVL UP Coaching, located in Colorado Springs, CO, USA.

What's your business, and who are your customers?

LVL UP is the world’s first luxury holistic neuro-health transformation brand. We connect our clients with their limitless potential, optimizing their brains for true freedom and true abundance to last a lifetime. Our top-tier experiences are crafted with care, attention, and love. We deliver high-touch, white-glove service and exquisite expertise. Dynamic and bespoke, all aspects are highly-tailored, enabling people to feel profoundly heard, understood, and honored. Our goal for every client is a sustainable and fully actualized state of clarity, joy, and integrated well-being.

We only work with a handful of very special people, those seeking their highest Truth, Love, and Light. Lately, we’re having a lot of fun with creatives and successful Seekers who have tried it all. Our clients are curious about the intersection of neuroscience and personal development, and they’re ready for deep personal expansion.

Tell us about yourself

I guess I started my businesses because I was sort of running away from the traditional way of doing things. Burnout gave me an extreme perspective shift, and I was hungry for a more elegant method. The genesis was me getting stuck on the idea that “there has to be a better way.”

Part of my passion stems from connecting the dots others don’t see. In my field, there’s a huge gap between researchers and clinicians. It impacts client care in a significant way that people don’t acknowledge. Despite our advancements in neuroscience, we are still largely approaching change the way we were in Freud’s time. It’s not optimized.

I fell down the rabbit hole and became obsessed with the idea of approaching change from an entirely different vantage point - to Change the Way People Change. Let’s ditch the status quo. Instead, let’s take a reverse-engineered, results-oriented approach to change based on the neuroscience data - not just “evidence-based.” To me, that feels like opening a door and letting in the sunshine.

What's your biggest accomplishment as a business owner?

I am very fortunate in the kind of work that I do. I get to help people transform their lives. That is sacred work. In many ways, my biggest accomplishments are my clients.

Let me be clear, I give my clients all the credit. They get the credit because they do the work. But to facilitate and witness those profound shifts is such an incredible experience. Seeing people tap into their inner transformational magic to transcend old patterns forever - that’s AMAZING! It is inspirational to be part of someone’s process in that way.

What's one of the hardest things that come with being a business owner?

For me, lately, one of the hardest things has been adjusting my expectations for myself. Many business owners have unrealistically high standards for themselves. So, that’s something I’ve been working on recently.

Also, for the real paradigm-shifters, innovators, and revolutionaries - just keep going. Blazing a path other people can’t see is hard. Hold your vision, hold that frame. Don’t worry if other people can’t see it yet. Paint those possibilities. Keep pushing.

What are the top tips you'd give to anyone looking to start, run and grow a business today?

Find your authentic voice. The market is flooded with unoriginal garbage – rip-offs, IP theft, and wilted, sad imitations. How dull is that? Human beings are endlessly fascinating, weird, cool, and awkward. Thus, your brand should reflect all that is uniquely you. Find your special sauce, honor it, and boldly innovate. And don’t worry about the same-sames.

Figure out what’s most important to your brand – whether you think of it through the lens of your Why, your brand’s core values, or your mission/ vision. Figure out what’s most important to your brand and keep that guiding star front and center, orient around it.

Find your tribe, good people who can see you for your greatness and will reflect that back to you. Have fun, laugh, and leave things better than you found them.

Where can people find you and your business?


If you like what you've read here and have your own story as a solo or small business entrepreneur that you'd like to share, then please answer these interview questions. We'd love to feature your journey on these pages.

Turn your craft into recurring revenue with Subkit. Start your subscription offering in minutes and supercharge it with growth levers. Get early access here.