Interested in starting your own entrepreneurial journey but unsure what to expect? Then read up on our interview with Jill Hintz, COO of Luxe Bag Rental, located in Calgary, AB, Canada.

What's your business, and who are your customers?

Luxe Bag Rental by Luxe Du Jour is the newest go-to destination to connect handbag renters and lenders. It is an innovative way where you can become a borrower and rent out high-end authentic designer handbags, or you can be a lender and make passive income off the bags you do not currently use! Our client's range is fashion-forward, environmentally conscious babes who love to change up their style!

Tell us about yourself

For many years, designer brands could not be easily accessed by the majority of women, and luxury has been found to be unattainable for the average person. Not anymore! Luxe Bag Rental is committed to empowering women by ensuring that they can affordably enjoy La Crème De La Crème of designer bags and help them look and feel their best in an eco-friendly way when they rent from us. At Luxe Du Jour, we saw a gap in the luxury handbag market. Our clients were concerned about reselling a bag that they loved but thought that it wouldn't hold its value! We also wanted to make luxury accessible to more people! With the current prices of purchasing a bag rising, we decided to introduce a rental service to allow people to enjoy luxury as well as try the bags out before you purchase them!

What's your biggest accomplishment as a business owner?

Launching LBR! Our clients have been so incredible and supportive, and our best days are those when clients share that they took our bags to their sister’s wedding or to their first day on a new job! Luxury handbags are not just an item. How you present yourself to the world stays with you and becomes a part of your core memories!

What's one of the hardest things that come with being a business owner?

Launching a new concept in a pandemic! COVID-19 has affected so many people in so many ways and has really taught us how to adapt to our surroundings! Our clients have been so supportive and understanding, and we are so grateful to everyone on the front lines keeping us safe and healthy!

What are the top tips you'd give to anyone looking to start, run and grow a business today?

  1. Just do it! Even if you don't have "everything" figured out! You will, and it will be so worth it!
  2. Turn your passion into a business! Having a passion is what drives our team every day! We all are obsessed with handbags (maybe to a fault, haha!). We are always trying our best to contribute to circular fashion!
  3. Adapt - The world is constantly changing. Whether that is the pandemic, Instagram changes, or your clients telling you what they need from you. Listen and adapt to it! Be ready to change and pivot at all times!

Where can people find you and your business?


If you like what you've read here and have your own story as a solopreneur that you'd like to share, then email; we'd love to feature your journey on these pages.

Feel inspired to start, run or grow your own subscription business? Check out and learn how you can turn "one day" into day one.