4 min read


My business is all about helping people help themselves and Take it to the Next Level. It has to do with being the person you were always meant to be. It’s about empowering your soul.

Interested in starting your own entrepreneurial journey but unsure what to expect? Then read up on our interview with Luba Rascheff, Founder of LUBA RASCHEFF CONSULTANCY, located in Toronto, ON, CA.

What's your business, and who are your customers?

My business is all about helping people help themselves and Take it to the Next Level. It has to do with being the person you were always meant to be. It’s about empowering your soul. Most people don’t realize that things in the material world must first manifest in the spirit realm. That’s because our physical world reflects a higher, spiritual reality. As above, so below. In simple terms, this means that we have to think, imagine, dream and believe those things that we want to see in our lives before they can come into being. Having been, and being, a chaplain in both a volunteer and paid capacity for close to five years, I bring listening skills and compassion to the table. I am a psychotherapy student with multiple certificates from the National Institute for the Clinical Application of Behavioral Medicine (NICABM). I also bring knowledge from experts to the table—without performing psychotherapy. I am a spiritual life counselor or guide with extensive background knowledge. My clients are people who desire to move into their destiny. They are people who seek affirmation, a ‘mirror’ that will help them see that they can make the moves to bring them into the place they were always meant to be. I help clients do this via the Listen, Recognize and Create process. It’s easy to remember because the acronym also happens to be the first three letters of Luba Rascheff Consultancy.

Tell us about yourself

I rebranded my business in 2015 when I understood that I wasn’t meant to sell Bulgarian rosehip oil in Canada. I had a revelation that I, having gone through the process of taking it to a higher level in my own life, can be a guide to others. If I did it, you could do it, too!

What's your biggest accomplishment as a business owner?

My biggest accomplishment is keeping my dream alive. My dream—which I am actively working on -  is to grow my business. Whenever I can, I write articles for my personal blog - lubarascheff.com, Luba Rascheff Consultancy, and Arianna Huffington’s Thrive Global, where I’ve been given publishing carte blanche. I make sure to put a little plug for my business at the end of Google Review contributions. I’m most proud when I see the look of recognition flash in one of my client’s eyes. It’s an Aha! moment where they gain insight into themselves and understand on a deeper level something about themselves that leads to change. I get excited when a client tells me that interactions with me positively change them and that others notice these changes.

What's one of the hardest things that come with being a business owner?

One of the hardest things about being a business owner is bureaucracy. I have to keep my Master Business License (MBL) up to date and hold onto receipts. An unpleasant aspect is all the spam e-mails I receive. As a solopreneur, I do not yet have an assistant to check my e-mail. I also have to track business expenses and revenues and give them to my accountant annually. When I think about it, these ‘hardships’ are a small price to pay for being a business owner.

What are the top tips you'd give to anyone looking to start, run and grow a business today?

  1. Dedicate a certain amount of time to your business. It doesn’t matter how much or how little, as long as you dedicate some time. When you can dedicate all of your time to your business will come.
  2. Grow at your own pace. I’m bombarded by offers to ‘help’ me grow my business. I much prefer that my business grow organically. The right ‘helpers’ will come at the right time. Social media tools like Buffer and Audiense are a tremendous asset.
  3. Never give up. I could have thrown in the towel after it didn’t work out for me with the rosehip oil. I didn’t. I rebranded and felt wonderful about it! Also, I look forward to the day when I’ll be able to hire an assistant.

Is there anything else you'd like to share?

Hold on to your dream. Believe in yourself. Don’t listen to naysayers. Remain focused. No person (or business) is an island, so make sure to reach out. Let’s Take it to the Next Level together!

Where can people find you and your business?

Website: https://lubarascheffconsultancy.com/
Facebook: https://www.facebook.com/luba.rascheff
Instagram: https://www.instagram.com/luba33112/
Twitter: https://twitter.com/LubaRascheff
LinkedIn: https://www.linkedin.com/in/lubarascheff/

If you like what you've read here and have your own story as a solo or small business entrepreneur that you'd like to share, then please answer these interview questions. We'd love to feature your journey on these pages.

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