Interested in starting your own entrepreneurial journey in wellness, but not sure what to expect? Then read up on our interview with Dr. Susan Lovelle, founder and CEO of  Premiere Wellness. She is a ballet dancer and award-winning plastic surgeon based from Raleigh, NC, USA.

What's your business and who are your customers?

I'm Dr. Susan Lovelle, The Thrive Architect, and I support busy professionals and business people who gain the high energy they need to thrive. Through customized wellness solutions, they learn to master their energy, weight, and hormones so they can excel at the work they love and still be superheroes at home. I'm the Founder and CEO of Premiere Wellness, a comprehensive holistic health company based in Raleigh, NC, serving clients globally. My team and I work virtually and in-person through speaking, workshops, courses, and retreats.

Tell us about yourself

Having been a professional ballet dancer for 17 years and then an award-winning plastic surgeon for over two decades, I know what it’s like to beat your body and your mind into submission to achieve a certain look or vision.

The physical, mental, and emotional abuse I heaped on my own body during those years led to the life-threatening health issues I later developed and it was only through a personalized, holistic approach that I healed myself.

Now, I use that additional expertise in Lifestyle Medicine to help others heal from the inside out, leading to lasting, powerful change.

What's your biggest accomplishment as a business owner?

Being able to 10x my business in 2020 during the pandemic by pivoting how I provided my services. I was able to not only survive but also have a far greater impact on so many more people at a time when I was most needed.

What's one of the hardest things that comes with being a business owner?

Being able to be consistent through the normal ups and downs of business growth. Not forgetting to keep working when you're celebrating the good and not getting too far down in the depths when it's not.

What are the top 3 tips you'd give to anyone looking to start, run and grow a business today?

  1. Pick something you love, not just something you think will make money.
  2. Run your business as if it's successful from Day 1; e.g., have a calendar, stay organized, put systems together; so you're not "winging it" even if you're the only one on the team.
  3. Do one thing every day that scares you just a little bit. Grow every day.

What are some of the things you put in place to maintain a healthy work/life balance?

At the beginning of the month and each week, I plan what I want to accomplish both at work and home. Then I put it into my calendar. I can move things around, even cancel, but if I repeatedly move one particular item, I need to explain to myself why it was necessary. The other thing is that I listen to what my body is trying to tell me: If I'm exhausted, I take a nap, if I'm too wired up, I take a walk to get some sunshine. It's pushing through those messages that get us in trouble.

Who are some of your favorite entrepreneurs? Do you have any must not miss business resources that you'd recommend to other entrepreneurs?

Brendan Burchard, Matthew Pollard, Sage Lavine. Each of these is a private person who pushed through their natural tendency towards introversion for the good of others. I recommend any of their work/courses/social media.

Where can people find you and your business?


If you like what you've read here and have your own story as a solopreneur that you'd like to share then email, we'd love to feature your journey on these pages.

Feel inspired to start, run or grow your own subscription business? Check us out and learn how you can turn "one day" into day one.