Interested in starting your own entrepreneurial journey in food services but unsure what to expect? Then read up on our interview with Cherokee Bailey, owner of Lovelei Duo LLC., located in Los Angeles, CA, USA.

What's your business, and who are your customers?

With myself as the Head Culinary creative and owner of LOVELEI DUO LLC. A catering & event services company that provides plant-based/ vegan & holistic nourishment. Based in Los Angeles and the DMV.

Tell us about yourself

Providing culinary experiences Beyond Meat and Dairy! With over ten years of experience in the Foodservice/hospitality industry, my ability to tailor flavor profiles is impeccable. Well-versed in many food styles, Using lively organic foods to prepare American, island, Mexican, Italian, French cuisine, and more! Familiar with gluten-free, vegan, plant-based, keto, Holistic Nourishment, and overall healthy concepts. Along with Meal prep/juicing/homemade freezer meals/spreads/deserts/holistic juicing and specialty drinks. Consultant for other Chefs and Food Artists looking to expand their plant-based and vegan items & menus. Being creative in a space that fills my soul daily!

What's your biggest accomplishment as a business owner?

My biggest accomplishment. Having a fully functional business that people actually love. Not many people yet, but soon enough, the whole world will know about Lovelei Duo LLC.

What's one of the hardest things that come with being a business owner?

Trying to juggle traveling, a wife, and trying to build new businesses. But it's my passion and our dream. The freedom to just be!

What are the top tips you'd give to anyone looking to start, run and grow a business today?

  1. Know your worth! The price is the price, and it's gonna go up! Frequently!
  2. Stop being too blown away when people like your products; YOU KNOW YOU made for this! Gratitude is great! But certainty within oneself is unbeatable.
  3. Don't be asked to ask for help! Or invest in a mentor. Even if 30 people stole your ideas, NO ONE could implement them the way you do!

Is there anything else you'd like to share?

Sometimes it may just be you fighting for a dream to be reality. And that's ok! Keep striving. Entrepreneurship ain't for the weak!

Where can people find you and your business?


If you like what you've read here and have your own story as a solo or small business entrepreneur that you'd like to share, then please answer these interview questions. We'd love to feature your journey on these pages.

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