Interested in starting your own entrepreneurial journey but unsure what to expect? Then read up on our interview with Charlotte Bayala, Founder of Love Your Caregiving Life, located in Chicago, IL, USA.

What's your business, and who are your customers?

I am the creator of the podcast Love Your Caregiving Life and the digital magazine Caregiving Confessions. I focus on helping unpaid family caregivers know they are not alone in the hardships of caregiving and that they don’t have to give up hope of loving their lives again. Through my coaching program, I help caregivers learn how to make positive changes in their lives so they can enjoy living as a caregiver in spite of the hardships of caregiving.

I am not just educating caregivers on the importance of caring for themselves but also giving them actionable ways to make that happen. Caregivers don’t have the time or energy to find ways to care for themselves on their own, while most of them are continually told they must. Instead of just telling them what they need to do, I show them how to do it, and in the process, I help them find their way back to enjoying their lives with the person they care for.

Tell us about yourself

I started my caregiving journey in 2013 when my husband was diagnosed with thyroid cancer. After spending some time stumbling through life as a caregiver, I was able to turn things around and use my Yoga training and experience to finally start enjoying my caregiving life. I realized that I had something valuable to give other caregivers and that sharing my stories could help others not feel so alone.

What's your biggest accomplishment as a business owner?

Consistently creating podcast episodes for 131 weeks straight.

What's one of the hardest things that come with being a business owner?

Trusting the process.

What are the top tips you'd give to anyone looking to start, run and grow a business today?

  1. Be clear on why you want to create this business and who it is for.
  2. Learn as you go and know what the direct benefit will be for any education you plan to pay for.
  3. Just because something worked for another business doesn't mean it will work for you. Factor in the time it'll take to test things before you find what really works for your specific business.

Is there anything else you'd like to share?

In a world where everyone values likes and follows, remember this... being able to touch one person and make their life better with the solution you are providing is much more valuable than a double tap on a screen.

Where can people find you and your business?


If you like what you've read here and have your own story as a solo or small business entrepreneur that you'd like to share, then please answer these interview questions. We'd love to feature your journey on these pages.

Turn your craft into recurring revenue with Subkit. Start your subscription offering in minutes and supercharge it with growth levers. Get early access here.