Interested in starting your own entrepreneurial journey in business development but unsure what to expect? Then read up on our interview with Loren Weisman, Founder of Fish Stewarding Group, located in Windermere, FL, USA.

What's your business, and who are your customers?

Fish Stewarding Group is bearing the weight of messaging, strategy, finance, and development by coming alongside. Fish Stewarding Group is stewarding strategic solutions by only building authoritative businesses with authentically sound people. For purposes such as education and stability, FSG generally has a more intensive front-end involvement with clients. The overall objective is that after executing with FSG, the long-term sustainability and business endurance are then carried forward by the owner and their team.

Our clients are made up of entrepreneurs, organizations at most stages, investors, partners, companies moving to an exit strategy path, and startups. We choose to only work with those where we can easily identify the authority, authenticity, morals, and honor in a business or venture. If we do not feel that connection, we are unable to assist with that particular person, business, or venture.

Tell us about yourself

I am a Messaging and Optics Strategist for the Fish Stewarding Group (FSG). I keep a foundational focus on the communication, connotations, engagement, compliance, and stability of each brand, persona, or product. I am also the host of the FSG Messaging and Optics podcast, Wait What Really OK. I have stayed up to date with the constant changes inside and outside of the entertainment industries over the past three decades, as well as keeping up with the pulse and optics of content creation, marketing, promotion, and social media trends, allowing for the most effective, and up to date consideration when applying the individualized and personalized methods, approaches and plans.

I started my career in music, and behind the scenes as a drummer and then music producer, I got to see the ins, outs, ups, and downs of music. I wrote both "The Artists Guide to Success in the Music Business" (Greenleaf Book Group) and "Music Business for Dummies" (Wiley & Sons). Shifting to TV production and authoring a few books on the music business, I gravitated toward the strategic production elements as much as I did the psychological ones as I continued a path leading me in the direction of becoming a strategist. From speaking and counseling on-brand messaging to brand discovery, analyzing the two sides of artistic vision while igniting investor confidence, as well as brand protection and amplification approaches for marketing, sales, and retention, I help across the array of the story and the messaging experience. My speaking and talks focus on messaging strategies, marketing perceptions, audience optics, and authentic engagement methods.

I love my daughter. She is my world, and I do what I do every day to show her that it is possible to do what you love in supporting others while making the benefit be mutual.

What's your biggest accomplishment as a business owner?

After years in the entertainment of working only for the profit of some at the expense of many, I feel my biggest accomplishment is that I am now in a place to only work with those that we resonate with, believe in, and agree with morally, ethically, and honorably. I believe in the concept of "profit at the expense of no one." And with every part of what I do, I can proudly share it with my daughter and sleep soundly at night.

What's one of the hardest things that come with being a business owner?

Deciding how you will present, perform, communicate and create when you have eyes on you and when you are all alone. To me, it seems there is a dishonest duality in practices and missions when it comes to what is said and done around others and when people are alone. That same issue of how businesses choose to present and market themselves online and on social media vs. who they really are.

What are the top tips you'd give to anyone looking to start, run and grow a business today?

  1. Differentiate the subjective opinions from the objective facts. So many business strategists, consultants, and coaches are out there making promises, claims, and unsubstantiated hype that can greatly harm your business, reputation, and future. Out they share about a singular success that does not relate to you, your path, or your options.
  2. Message and market the way that you would want to be communicated with. Over trying to go viral. Market with authenticity to organically attract over using the same trends, topics, and tactics as everyone else.
  3. Be able to stand your ground, stand on your message, and stand by your methods in front of everyone. In a day where many shifts to become the chameleon depending on the audience, the customer, the investor, or the partner... by standing in a uniform and consistent authenticity of your message, your mission, and your methodology, you may find trust and connections to be that much stronger and more sound.

Where can people find you and your business?

Website: https://www.lorenweisman.com/
Facebook: https://www.facebook.com/lorenweisman/
Instagram: https://www.instagram.com/lorenweisman/
Twitter: https://twitter.com/lorenweisman/
LinkedIn: https://www.linkedin.com/in/lorenweisman/

If you like what you've read here and have your own story as a solo or small business entrepreneur that you'd like to share, then please answer these interview questions. We'd love to feature your journey on these pages.

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