Interested in starting your own entrepreneurial journey in food and beverage but unsure what to expect? Then read up on our interview with Jerónimo Dorbecker, Co-Founder of Local Mezcal, located in Cuauhtemoc, Ciudad de México, Mexico.
What's your business, and who are your customers?
We sell, produce, and commercialize a mezcal brand, and our customers are of legal drinking age, explorers that want to learn a little more about new experiences and risk trying new things.
Tell us about yourself
I'm an engineer in mechatronics and passionate about mezcal. I started LOCAL with a couple of friends, Eduardo and Alexander, that had the same dream of showing the world this spirit called "the liquid culture of Mexico."
What's your biggest accomplishment as a business owner?
To get our brand recognized in Mexico and exported to Europe, Canada, and the USA.
What's one of the hardest things that come with being a business owner?
I think our hardest thing might be to get recognized, considering the monsters of this market. We still have a long way to go, but our strategy is strong and replicable.
What are the top tips you'd give to anyone looking to start, run and grow a business today?
- Never let anyone tell you that your qualities are a problem.
- Consider that everything is possible.
- Select your partners carefully. You are going to work with them all the way.
Where can people find you and your business?
If you like what you've read here and have your own story as a solo or small business entrepreneur that you'd like to share, then please answer these interview questions. We'd love to feature your journey on these pages.
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