Interested in starting your own entrepreneurial journey in health and wellness but unsure what to expect? Then read up on our interview with Elizabeth Scala, Founder of Living Sublimely Well, located in White Hall, MD, USA.
What's your business, and who are your customers?
At 6:38 AM, I flew over the handlebars and crashed to the ground, my bike pinning me under it. What was I trying to do that humid morning? Too many things to name! For most of my career, I was a non-stop, can't sit still, mover and shaker. A successful nurse researcher, living the dream, and then… BAM! Everything changed. I fractured my elbow, required surgery, and developed complex regional pain syndrome (CRPS).
It took me close to six months to realize… there's more to life than running the hamster wheel. With time & space for healing, I found truth in the saying, "Everything happens for a reason." I've left my nursing career and opened a yoga studio at Living Sublimely Well. I teach gentle yoga and qigong, providing healing modalities to the community. As a certified holistic nurse and yoga instructor, I help people who've had surgery achieve a greater range of motion so they can get back to doing the things they loved prior to their accident.
Tell us about yourself
I'm a board-certified holistic nurse, certified coach, reiki master, yoga instructor, and qigong facilitator. You might be thinking, "So what? Just because you have a bunch of letters after your name… that means you've got it all together?" NOPE!
Those letters and titles are actually all things that I need to practice that I must practice. That I HAVE to practice. On a daily basis… in order to keep me happy and well. That's right… I do the activities listed above, among others, every single day. If I didn't? I wouldn't be able to help YOU. (Or, to help anyone, honestly.)
I'm motivated by my clients! I LOVE hearing their successes, a-ha moments, or realizations about their health and bodies. It's a JOY to see my yogis thrive in mind, body, and spirit.
What's your biggest accomplishment as a business owner?
Opening my own yoga studio! I often dreamed of having my own wellness center. And while that dream is still coming to fruition... the first seeds have started to sprout! I am overjoyed I am able to teach yoga and qigong on my property!! And, as I continue to vision board, I know that the wellness center will happen one day!
What's one of the hardest things that come with being a business owner?
Marketing. Ugh. Finding new clients can be difficult. I never want to come across as sales, and I am quite timid when it comes to tooting my own horn.
What are the top tips you'd give to anyone looking to start, run and grow a business today?
- Do what you love! If you don't enjoy it, you won't want to work on it.
- Make sure you do ONE thing every day. If you just get one thing done each day, you're closer and closer to your ultimate goals.
- Practice what you preach/teach/sell. There's nothing worse than someone faking it just to get sales. I not only teach yoga... I practice yoga on close to a daily basis (or some other holistic healing modality).
Where can people find you and your business?
If you like what you've read here and have your own story as a solo or small business entrepreneur that you'd like to share, then please answer these interview questions. We'd love to feature your journey on these pages.
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