Interested in starting your own entrepreneurial journey in personal development but unsure what to expect? Then read up on our interview with Tina Morales, Founder of Living in Light, LLC., located in Marietta, GA, USA.

What's your business, and who are your customers?

My name is Tina Morales. I am a speaker who helps young adults transform the beliefs they have about themselves and their relationships, so they can fulfill their calling in life. I am also a therapist who helps individuals and couples create healthy and whole relationships from the inside out. In 2019, I founded Living in Light, LLC, which is where I focus on empowering the community with relational tools for transformational living through online educational content, events, workshops, and more. If you can’t tell already, I am in the business of helping people embrace the power that is within them, so they can flourish on this journey of personal growth and relational health.

Tell us about yourself

I initially started my business back in 2019 because I wanted to create safe spaces for people to process through perspectives that were different from their own so they could learn and grow. I also wanted people to experience the power of relationships when they are done with sincerity, curiosity, and care. As a young Christian Puerto Rican girl from the northeast, I never felt like I fit in, and I thought I had to hide parts of myself to be accepted. What I discovered along the way was that this belief came from my lack of exposure to other experiences and that minimizing parts of who I was actually limited who God created me to be. As I learned more about others’ perspectives in life and started to view myself the way God views me, I started to recognize that my unique differences were actually my greatest strengths. There’s a quote by Marianne Williamson that says, “As we are liberated from our own fears, our presence automatically liberates others,” and I have seen that unfold throughout my journey. I am passionate about modeling a posture of grace and truth in the work that I do because I believe it’s a posture of relating that cultivates an environment that’s conducive for others to start on their own journey of healing, self-discovery, and growth. The more I do this work through offering therapy services, speaking engagements, resources, and more, the more I realize how much we need these healing spaces and information. This need is what motivates me to continue the work I do.

What's your biggest accomplishment as a business owner?

I would say my biggest accomplishment as a business owner has to be starting a business with zero business acumen and figuring out how to build and continue growing a business three years later. I truly believe this is the grace of God partnered with me having the courage to do what I believe he’s called me to do, even when I feel unqualified.

What's one of the hardest things that come with being a business owner?

I think one of the hardest things that come with being a business owner, specifically a small business owner, is learning the art of business and wearing several hats at once. Being adaptable and ready to pivot at any point has been challenging and is necessary for business success.

What are the top tips you'd give to anyone looking to start, run and grow a business today?

The top tips I would share with anyone looking to start, run, and grow a business today is to first know and believe you can. Second, I would say remain connected to other business owners on a similar journey as you. Having support, asking for help, and hearing fresh perspectives are necessary, especially when times get tough. Lastly, I would encourage every business owner to celebrate milestones along the way. Growth is not just about where you’re going; it’s also about seeing how far you’ve come. Make sure to mark your progress along the way. It can help you remain steady and consistent with your business over time.

Is there anything else you'd like to share?

Yes, remember that impactful leadership starts with self-leadership, and how you care for yourself will seep into how you run your business. I would encourage all business owners to make self-care a part of their business plan.

Where can people find you and your business?


If you like what you've read here and have your own story as a solo or small business entrepreneur that you'd like to share, then please answer these interview questions. We'd love to feature your journey on these pages.

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