Interested in starting your own entrepreneurial journey in pet care but unsure what to expect? Then read up on our interview with Hank Andrew, Founder of LIVEKEY, located in Shenzhen, China.

What's your business, and who are your customers?

LIVEKEY was founded in 2019; we are committed to providing high-quality and safe pet supplies for your pets. Our products will help you take care of your pet more conveniently and, at the same time, increase your interaction with your pet. Our customer base is all pet lovers.

Tell us about yourself

It may be a fate that I started with Amazon in 2018, and I didn't really think about what products I needed to make then. But since I have a corgi myself, I thought I could do some products about pets, so I stepped into the industry and created the brand LIVEKEY in 2019. Seeing thousands of families buying our products, being satisfied with them, and having a better experience for their pets drives me to work hard every day.

What's your biggest accomplishment as a business owner?

I think my greatest achievement comes from the recognition of customers; providing them with better products and services is what we have been implementing at LIVEKEY.

What's one of the hardest things that come with being a business owner?

In the past two years, due to the epidemic, our business has been more or less reduced, but we will still stick to our belief and keep exporting more quality products at low prices for our customers.

What are the top tips you'd give to anyone looking to start, run and grow a business today?

First, as a business, we must have our own corporate culture and corporate philosophy, which should be the most important thing to implement in the whole business career. An enterprise without a culture has no soul.

Second, one must choose "light assets" and "sustainable" development of the industry. They must let their businesses have enough cash flow while the industry develops rather than just looking at the immediate benefits.

Third, do not start a business behind closed doors, into the self-reverie inextricable, let the ideas go through the market test. It is best to learn from peers, imitate and follow, and then innovate.

Is there anything else you'd like to share?

Keep the original intention in mind and move forward.

Where can people find you and your business?


If you like what you've read here and have your own story as a solo or small business entrepreneur that you'd like to share, then please answer these interview questions. We'd love to feature your journey on these pages.

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