Interested in starting your own entrepreneurial journey in food and beverage but unsure what to expect? Then read up on our interview with Lisa Jodoin, market manager of Southwest Edmonton Farmers Market, located in Edmonton, AB, Canada.

What's your business, and who are your customers?

We are a small farmers' market located in the heart of the Terwillegar area in Edmonton, Alberta.

Tell us about yourself

Our market is celebrating its 11th year. We regularly have special events, including Artisan Alley Showcase, Food Truck Rallies, Seniors Day, and Corn Roast Festival.

What's your biggest accomplishment as a business owner?

Growing our farmers' market each year and adding new and diverse vendors.

What's one of the hardest things that come with being a business owner?

Being in Alberta, our weather can be very unpredictable, which means that we have had to reduce or cancel our market at times.

What are the top tips you'd give to anyone looking to start, run and grow a business today?

Find the best products, vendors, and location to grow your farmers' market and put down roots in your community.

Where can people find you and your business?


If you like what you've read here and have your own story as a solopreneur that you'd like to share, then email; we'd love to feature your journey on these pages.

Feel inspired to start, run or grow your own subscription business? Check out and learn how you can turn "one day" into day one.