Interested in starting your own entrepreneurial journey but unsure what to expect? Then read up on our interview with Gunter Wessels, Founder of LiquidSMARTS, located in Apison, TN, USA.

What's your business, and who are your customers?

We are mission-driven to make sure that real innovations do not suffer delays in getting to market. We help our stakeholders avoid miscommunication, misalignment, and discoordination by focusing them on the Value they provide and the Values they support.

Tell us about yourself

I'm a volunteer US citizen, born in South Africa - 1st generation immigrant. I work harder every day because I can - it's my privilege. If I work hard on healthcare innovation and value-based healthcare, I create greater opportunities for all.

What's your biggest accomplishment as a business owner?

Growing up during the pandemic and not taking a dime of COVID relief money, no paychecks were protected.

I protected them.

What's one of the hardest things that come with being a business owner?

Taking care of the little things, which is everything. And doing that with passion.

What are the top tips you'd give to anyone looking to start, run and grow a business today?

  1. Do something you're insanely passionate and unreasonably driven to do.
  2. Plan on an ultra-marathon; the only thing you can do to prepare is nothing.
  3. Make sure your success is in your eyes, and it's doable- i.e., did you do the best you could do? If yes, stop and take the win, and get on with the next thing; there is no validation.

Is there anything else you'd like to share?

We are entering a transformational age, and the good thing is, in this country, you get to choose what you do with your life. And that's the best and worst of it. My failures are mine, as are my successes, because I own them and define them. They don't define me. That's the balance.

Where can people find you and your business?


If you like what you've read here and have your own story as a solo or small business entrepreneur that you'd like to share, then please answer these interview questions. We'd love to feature your journey on these pages.

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