Interested in starting your own entrepreneurial journey in health and fitness but unsure what to expect? Then read up on our interview with Lindsey Cook, Founder of Lindsey Cook Fitness, located in Queensbury, NY, USA.

What's your business, and who are your customers?

I'm an online personal trainer that helps women build sustainable fitness habits to set them up for success in the long term. I provide education, guidance, and helpful tips to help my clients become autonomous with their fitness journey.

Tell us about yourself

My name is Lindsey Cook; I am a NASM Certified Personal Trainer with a passion for helping women build confidence, strength, and healthy fitness habits. For a large majority of my life, I viewed fitness as punishment. It wasn't until my junior year of college that I noticed the benefits it had on my mental health. Instead of looking at my body out of hate, I turned the narrative to "I workout because I love my body." There has been a lot of trial and error, but from working on creating consistency and developing sustainable fitness habits, I have built confidence and strength and grown a bigger appreciation for my body and all that it can do. Helping my clients push through mental barriers and build confidence surrounding body image and fitness truly is my motivator and why I love what I do!

What's your biggest accomplishment as a business owner?

My biggest accomplishment has been creating my 12-week program. This program is broken up into different phases and focuses on muscular endurance and hypertrophy (muscle growth). My favorite part about this program is that my clients are able to connect with other women in the program. I know from personal experience that your fitness journey can often times feel lonely. Creating a community with like-minded women has helped my clients feel a little less alone throughout their fitness journey and also increased accountability.

What's one of the hardest things that come with being a business owner?

Being assertive is a skill I am continuing to work at. Having difficult conversations is necessary sometimes, but being transparent about boundaries, expectations, and open communication for both myself and my clientele has helped immensely.

What are the top tips you'd give to anyone looking to start, run and grow a business today?

  1. Trust your intuition- If you keep coming back to a certain profession or have a gut feeling that you're meant to do something, explore it. Worst comes to worst, it doesn't work out, but at least you tried. More often than not, your gut is right!
  2. Don't stress about being perfect- Just start. Once you start, you can adjust, change and implement different things as time goes on, but don't wait to start because it's not perfect yet. Time is wasted waiting for the perfect moment.
  3. Believe in yourself- You're more capable and stronger than you think. Don't let your own insecurities/self-doubt hold you back!

Where can people find you and your business?


If you like what you've read here and have your own story as a solo or small business entrepreneur that you'd like to share, then please answer these interview questions. We'd love to feature your journey on these pages.

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