Interested in starting your own entrepreneurial journey in personal and business development but unsure what to expect? Then read up on our interview with Linda M. Perry, a mindset coach and business strategist based in Edwards, CO, USA.

What's your business, and who are your customers?

I help business owners, corporate executives, and creatives crack the code to greater success by helping them ditch the head trash that prevents growth while implementing core strategies to take their businesses, careers, and lives to the next level.

Tell us about yourself

As a recovering trial attorney who used mindset to propel my own life and career, I've always been fascinated with how we can all get in our own way. We desperately want to achieve greater things, serve others and grow (both professionally and personally), yet we can't always crack our own personal code to greater success (whatever that means for each of us).

I love showing people how they can finally become more aware and actually shift the patterns that have held them back and be the person inside they know they are. I sometimes think you teach the thing you most need to learn, and for me, that certainly was the case. Until I was willing to embrace my own greatness, I couldn't have the life I wanted - but once I did, I finally started to gain the respect of others, trust in myself, and the success I wanted.

What's your biggest accomplishment as a business owner?

My biggest accomplishment is truly helping others see how amazing they really are. I've worked with hundreds of people, and each time they reach a moment where they've done something they never imagined, it just lights me up. I always say my mission is to show others how to embrace their own greatness.

What's one of the hardest things that comes with being a business owner?

I often hear that being a business owner can feel lonely. Sometimes your family and friends don't understand the challenges and even sacrifices that come with being a business owner. The victories and the hard days can both feel equally lonely. And especially on the hard days, I think the hardest thing is knowing that it all falls on you.

What are the top tips you'd give to anyone looking to start, run and grow a business today?

  1. Put mindset first. No strategy for success will work unless you've learned to ditch the head trash that keeps you from being who you need to build what you desire.
  2. Don't follow your fears. Fear can be an important catalyst for growth, but the danger is when we believe our fears and stay stuck in inaction or take actions that lead us away from our goals.
  3. Have a clear vision. Too many business owners go into business without a vision - it's like getting into your car and telling it to go somewhere fun. You might end up in Disney World, but you also might end up in a cornfield. Be clear about where you go because it will be the anchor for all your choices.

Where can people find you and your business?


If you like what you've read here and have your own story as a solo or small business entrepreneur that you'd like to share, then please answer these interview questions. We'd love to feature your journey on these pages.

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