Interested in starting your own entrepreneurial journey in food and beverage but unsure what to expect? Then read up on our interview with Tim Hall, co-founder of Lifted Naturals, located in Kansas City, MO, USA.

What's your business, and who are your customers?

At LIFTED Naturals, we specialize in MOOD Probiotics. We believe that mood issues are NOT all in your head… but they may be in your gut. We are here for the people who are looking for a way to feel better, naturally.

Tell us about yourself

I started my carrier as a Computer and Electrical Engineer. Spent 19+ years in the industry. My wife had the need/idea for a Mood Probiotic. When we found out that the exact blend she needed was not on the market, we created one. Five years later, I was able to quit my job as an engineer and work at Lifted Naturals full time. All the emails and DM we receive from people in the same position and getting the great benefits from our products make it easy to keep doing this every day.

What's your biggest accomplishment as a business owner?

Creating a small, lean business and able to make quick and meaningful changes as needed.

What's one of the hardest things that come with being a business owner?

Knowing when to take a break. It's easy to work all the time.

What are the top tips you'd give to anyone looking to start, run and grow a business today?

  1. Do what you love. Find an area you are passionate about.
  2. Automate/out-source what you can (you can't do it all).
  3. Invest in yourself.

Where can people find you and your business?


If you like what you've read here and have your own story as a solopreneur that you'd like to share, then email; we'd love to feature your journey on these pages.

Feel inspired to start, run or grow your own subscription business? Check out and learn how you can turn "one day" into day one.