Interested in starting your own entrepreneurial journey in health and fitness but unsure what to expect? Then read up on our interview with Shannon Vital, Chief Visionary Officer of LIFT Academy, located in Toul Tompoung 1, Phnom Penh

What's your business, and who are your customers?

I am an Empowering Mindset Engineer/Architect. I help engineer an empowering mindset through physical activity. As an architect, I deconstruct limiting beliefs through fitness. My customers are those who have tried other health and fitness programs and haven't gotten the results they want and those that want to have personalized bespoke training and nutrition vs. the out-of-the-box cookie cutter defaults.

Tell us about yourself

I wake up every day inspired and enthusiastic about creating a supportive space where people can look and feel their best without wasting time and money in the process. I understand firsthand how challenging it can be to get fit and healthy in this post-pandemic sedentary lifestyle we have found ourselves in. So I created a unique experience where I combine the premium benefits of one-on-one personal coaching with the fun, competitive, and engaging aspects of group training. All of this is backed up with our satisfaction results guarantee. I can help transform you from a frustrated fitness first-timer to an empowered, educated exercise expert!

What's your biggest accomplishment as a business owner?

My biggest accomplishment is seeing the transformation and success stories on a daily basis from our clients. Nothing is more rewarding than knowing that I have played a key role and helping people achieve goals they thought were impossible.

What's one of the hardest things that come with being a business owner?

Marketing has been the hardest thing I have had to overcome as a business owner. Trying to get your solution to your customer's problems in front of them so you can help them in a meaningful way.

What are the top tips you'd give to anyone looking to start, run and grow a business today?

  1. Be sure you know in great detail what problem you are trying to solve.
  2. Research your ideal client and how your solution helps them.
  3. Be prepared to make mistakes.

Where can people find you and your business?


If you like what you've read here and have your own story as a solo or small business entrepreneur that you'd like to share, then please answer these interview questions. We'd love to feature your journey on these pages.

Turn your craft into recurring revenue with Subkit. Start your subscription offering in minutes and supercharge it with growth levers. Get early access here.