Interested in starting your own entrepreneurial journey in personal development but unsure what to expect? Then read up on our interview with Peri Kinder, founder of Life & Laughter Coaching, located in Kearns, UT, USA.

What's your business, and who are your customers?

Society today is divisive and disconnected. At Life & Laughter Coaching, I help people reconnect to themselves, discover their passion, and give them permission to be silly, joyful, and happy. Through yoga, meditation, laughter yoga, improv workshops, and my Life & Laughter podcast, I share easy skills to start living a great life.

Tell us about yourself

I've studied humor, comedy, and laughter for several years. I realized some people have a hard time feeling good. Whether it's social conditioning, physical hardships, a terrible job, or a lousy relationship, we get caught up in the prison of our brains that life is supposed to be hard. But there are always ways to feel a little bit better. Laughing is healing and an instant connection to others. Yoga helps us move freely with our bodies, without judgment, and meditation offers stillness and insight from your true Self.

What's your biggest accomplishment as a business owner?

Two things I'm very proud of are the popularity of my Life & Laughter podcast and winning the 2022 Best of State for Journalism. Woot-woot!

What's one of the hardest things that come with being a business owner?

Self-doubt is a dream killer. When you start the cycle of negative thinking, not only do you stop being creative, but you can torpedo ideas that are just getting off the ground. We all want to be overnight success stories, but usually, becoming an overnight success takes years.

What are the top tips you'd give to anyone looking to start, run and grow a business today?

  1. Do what you love to do, but don't add the pressure of making it pay for your daily life. You don't want to make your passion into the breadwinner right off the bat. Sometimes it works that way; sometimes, it doesn't.
  2. Watch your thoughts. Your thoughts create your reality. If you spend time in worry, fear, doubt, and dread, you cannot grow into anything brilliant. If you embrace the excitement of growth and the unpredictability of opportunities and allow anything to be on the table, you'll find you have much more fun on the journey. Meditate every day to calm the mind.
  3. Don't wait until it's perfect. I heard the term "procrasti-learning," and it resonated with me. We think we can't launch a business until we have all the certifications, all the degrees if we read all the books and listen to all the podcasts. But that wait can take forever. Start small. Do one thing that brings your business a little closer to fruition. Jump in. Laugh. Learn. Do it again.

Is there anything else you'd like to share?

As the work culture changes across the country, I think you'll see employees looking for causes they can support. If your business has a mission that includes connection, inclusion, service, and altruism, you'll gain a better following and create a desirable workplace.

Where can people find you and your business?


If you like what you've read here and have your own story as a solopreneur that you'd like to share, then email; we'd love to feature your journey on these pages.

Feel inspired to start, run or grow your own subscription business? Check out and learn how you can turn "one day" into day one.