Interested in starting your own entrepreneurial journey but unsure what to expect? Then read up on our interview with Lindsey Dinneen, Founder of Life, But Better, located in USA.

What's your business, and who are your customers?

Life, But Better is a wellness lifestyle brand. My website includes blog posts, free recipes, whimsical artwork for sale, and my signature dance and online movement courses. My customers are women and men interested in health, well-being, exercise, and art!

Tell us about yourself

I have loved dance, especially ballet, since I was four years old! Over the years, as I sought to learn more about nutrition and overall well-being, I became highly interested in and passionate about helping others live their healthiest, most empowered, and most successful lives.

I created my first online wellness course in 2018 after being inspired to share some of my journeys to physical and mental wellness. I love creating techniques (or artwork or blog posts or recipes!) that resonate with people, connect us as humans, and help motivate people to prioritize themselves in the ways they eat, move, and think.

What's your biggest accomplishment as a business owner?

I love hearing from people I don't personally know who take my courses and tell me that they loved them. One gentleman was battling significant anxiety and used one of my courses to help him change his mindset around some things that were triggering the anxiety.

Several people have told me they always wanted to learn to dance but felt intimidated in a traditional classroom. After taking my online courses, they feel prepared to step into a school! Understanding that something I created had a real-life impact on someone's life is the best "accomplishment" I could ever hope to achieve.

What's one of the hardest things that come with being a business owner?

The hardest thing, especially at the beginning, was the loneliness of not having enough like-minded friends to support me. I had great friends, but none were business owners, so they really couldn't understand what I was going through. One of the best decisions I made was to join a local networking group for women leaders and business owners—some of my best and most supportive boss lady friends have come from that experience!

What are the top tips you'd give to anyone looking to start, run and grow a business today?

First, do it! Golly, it's easy to overthink every aspect of starting a business. Please do your research, write your business plan, set your budget, and be smart about it all, but dive in! You'll never be fully ready, but you'll learn along the way.

Second, gather a group of like-minded business owners to support and mentor you. Trust me. You will need advice and encouragement from others who have been there and done that.

Third, be generous with your time and resources. People will notice when you show up and volunteer, participate in your community, and support causes you care about. Foster a spirit of collaboration and giving, and you'll find that people are much more interested in working with you.

Where can people find you and your business?


If you like what you've read here and have your own story as a solo or small business entrepreneur that you'd like to share, then please answer these interview questions. We'd love to feature your journey on these pages.

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